Building Your List With eBooks and Kindle Books As Incentives
Let’s talk about a fun and creative way to grow your list that’s terribly underused. Do you sell or give away eBooks? They can be PDF documents or any other format you use. How about Kindle books? Have you thought about writing and selling eBooks on Amazon? It doesn’t really matter how or where you sell your electronic books, they are a perfect medium for growing your list.
This strategy works particularly well if you’re selling at least some of your books to audiences outside of your own circle of influence. With Amazon Kindle that happens naturally as others discover your books and Amazon cranks up its marketing machine and recommends your book to readers with interest in similar books.
But it also happens when affiliates promote your other eBooks, or readers find them in popular marketplaces like Clickbank and JVZoo or via social media and search engines. Take advantage of any instance where your ebook (be it paid or free) reaches further than your blog or website.
Here’s how you do it. Think of the topic of your book. Is there something else your readers would be interested in? Even better, try to come up with complementary content that would make a good printable. For example, if you have a Kindle cookbook, offer printable versions of the recipes. If you have written a how-to book, create a printable checklist or workbook that readers can use as they work through the book. The idea is to entice the majority of your readers to click through, sign up for your list, and download the printable. For that to happen, be sure to mention the offer for the extra content several times throughout your book.
For fiction books, you can go a few different routes depending on your genre and your book. Do you have a short story or novella written that gives further insight into one of your main characters? Maybe it’s a prequel, or a little side-story that didn’t make it into the main book. Offer that as a free download for subscribers.
If your fiction world involves a large, sprawling family, make a pretty family tree graphic and offer it as a printable download. If you’ve created a whole new world or a new vocabulary, create a printable map or a small dictionary of terms for your readers to get them on your list. Get creative and come up with something fun or useful that will make them want to sign up. If nothing else, be sure to set up an opt-in page where readers can sign up to be notified of future book releases.