Stages of Coaching

Stages of Coaching

Stages of Coaching

Step 1: Evaluate

To be an effective coach, you must determine your clients’:

1) Situation

2) Willingness

3) Goals and priorities

4) Strengths

5) Needs

Hints: Keep a positive attitude.Recognize that your clients’ needs are not optional.Reinforce the idea that your clients’ needs can be met. Remember that it isn’t your personal problem.

Step 2: Communicate

            To be an effective coach, you must be engaged by:

  1. Listening
  2. Prompting your clients to continue the conversation
  3. Validating your clients’ feelings
  4. Placing yourself in your clients’ position
  5. Enjoy the time you spend with your clients

Hints: Know when to keep your mouth closed.Listen and give your client space if they need it. Remember to accept your clients as they are.

Step 3: Inquire

            To be an effective coach, you must ask the hard questions, such as:

  1. Why is this so important to you?
  2. What exactly do you want?
  3. What can I do to help you meet your needs?
  4. What types of questions are helpful?
  5. Are you able and willing to __________?

Hint: Express yourself in a neutral tone. Set high standards.Trust your inner monologue.Remember to keep your clients honest with themselves.

Step 4: Initiate

            To be an effective coach, you must help your clients grow by:

  1. Sharing your hopes with them
  2. Promoting a strong message
  3. Being aware of their uniqueness
  4. Establishing boundaries and standards
  5. Making difficult requests (pushing your clients)

Hint: Expect much from your clients. Maintain “the edge”.Be a role-model for your clients.Always be constructive.

5 Website Fundamentals

5 Website Fundamentals

Websites no longer function as blurbs about products.  The new era of web presence requires the site to provide for the visitors.  In order to make your site work for you, remember that every visitor is a potential client.  Below are five things your website needs so you can go from informing visitors to attending to your visitors’ needs.

1. Get that email address.

Without the visitors’ email address, you essentially have no way of initiating further contact.  Do whatever it takes to get each and every visitor to provide their e-mail. 

Try:  Freebies. Free is an awesome incentive.  Try providing a free book, subscription, or mini-product.  You are much more likely to get contact information from your visitors if they feel like they are getting something in exchange right away.

2. Optimize usability.

The more convenient it is for your clients to sign up for your product, the more likely they are to actually hire you.

Try: Calendar inputs. If you let your potential clients have a sense of control over when they can receive your product, they are more likely to use your services.  By letting your visitors book themselves in your calendar, you have eliminated unnecessary back and forth communication and given your visitors more control over their experience.

3. Show your skills.

The goal is to demonstrate that you have what your visitors want.  Illustrate to them that you have both the expertise and the knowledge to help them.

Try: E-books or Top 10 lists.  You want to grab your visitors’ attention in a way that proves to them you are a fantastic resource.  You can do this by giving them a glimpse of how much you have to offer.

4. Convenience of Product.

The more accessible your product is, the more likely your visitors are to buy. 

Try:  Shopping cart for your service.  Even if your product is not tangible (for example, coaching sessions), having a “shopping cart” where visitors can hire you on the spot can make the whole experience more pleasant and profitable.

5. FAQs.

Everyone has questions.  Take advantage of your control over the site by answering some of the most popular questions that might arise from your potential clients. 

Try:  FAQ page or Q&A section on your home page.  Again, you want to demonstrate your competence and your attentiveness to the client.  By creating a basic FAQ page, you illustrate that you have the ability to empathize with your visitors, those people who need your service.

30 Tips for Creating Successful E-Newsletters

30 Tips for Creating Successful E-Newsletters

Follow these tips for developing, marketing and maintaining a successful email newsletter.

  1. Set goals to reach a specific number of subscribers for the first month, year, etc.
  2. Choose a niche whose needs you are prepared to meet.
  3. Swap lists with others who teach on similar subjects only with permission.
  4. Offer free gifts that will grow your business and spread your message.
  5. Act as an affiliate to promote services/products for a percentage of sales.
  6. Consider selling advertising to others related to your mission and values.
  7. Hire other writers for variety and time management.
  8. Include your signature for a personal touch.
  9. Bring up debatable discussions.
  10. Create clickable titles for articles.
  11. Write what you know.
  12. Avoid philosophical theory and speak from the heart.
  13. Do not use jargon.
  14. Ask for feedback.
  15. E-mail everyone you have met and include a “how to subscribe” feature.
  16. Create a subscription link on your website.
  17. Write original, opinionated pieces worth sharing.
  18. Make the newsletter benefit yourself as well as the reader.
  19. Learn from others – identify items you enjoy in newsletters you receive.
  20. Include personal and topical news.
  21. Feature statistics or infographics.
  22. Automate when possible.
  23. Find a reliable mail program that can handle 500+ email recipients.
  24. Share feedback with permission.
  25. Quote other experts and authors.
  26. Feature new books or documentaries that relate to your subject.
  27. Tell an interesting story.
  28. Don’t give up; stay the course.
  29. Conduct research from your audience and follow their lead.
  30. Use surveys and polls to increase interaction with your readers.

Niche Authority Blog

Niche Authority Blog

The basic model of blogging has become so popular that it’s challenging to make an income. There are hundreds of millions of blogs! On the popular blogging platform Tumblr, there are over 245 million blogs. That’s just on Tumblr alone! So how could you stand out from the crowd?

Consider creating a niche authority blog – an informative blog that is targeted toward a specific audience. The combination can be highly lucrative. With consistent work, it’s possible to create a nice income stream and have fun in the process. You’ll also enjoy the prestige of being an expert in your chosen field.

Starting a blog is simple and inexpensive. All you need is a few dollars, some free time, and a consistent work ethic.

Getting Started

Choose Your Topic

What would you like your blog to be about? It’s possible to create a successful blog on nearly any topic. Expert status becomes even more important when the topic is highly competitive.

Choose your niche and blog topic:

1. I Make of list of topics that you’re passionate about. Blogs need to be updated on a regular basis. It’s recommended that you add new content at least weekly. That’s a lot of writing over the long haul.

  • It only makes sense to choose a topic that you’ll enjoy studying yourself. As you learn more and more about your passion, and share your knowledge with others, you’ll become quite an authority.

2. Think about what you’d like to share with the world. What are the topics you enjoy sharing with your friends? Think of a blog as a conversation between yourself and the world.

3 Avoid topics that make you emotionally upset. As your blog grows, many people will disagree with you. You’ll need a thick skin. Avoid topics that tend to upset you.

4. What do you enjoy reading about in your free time? As they say, if you find work you enjoy, you’ll never work another day in your life. That might be a little optimistic, as any blog will be tedious at times. But combining your hobby with an income stream is more enjoyable than most jobs.

5. Choose keywords. A niche website is highly targeted. Think of specific search terms that others would use to find your content and include these words in your posts. Choose keywords that many people are using in the search engines. There are several good keyword tools available online that help you find these popular search terms.

  • For example, instead of targeting the general term “quarterback,” or even “NFL quarterback,” you might choose to target, “How to read defenses like an NFL quarterback.” You’re looking for highly defined traffic.
  • It will also be easier to rank your website high on the search engine results pages with more specific keywords.

Now that you’ve decided on a topic you’d enjoy sharing, it’s time to put your blog on the internet.

Obtain a Domain Name and Web hosting

Head on over to a domain provider and find a domain name that is relevant to your topic. Two popular choices are GoDaddy.com and NameCheap.com. In general, it’s best to stick with the three most common top-level domains: .com, .org, or .net. It’s possible, but more challenging, to be successful with the less common options.

A domain name costs approximately $15/year.

Finding web hosting is the next step.

These hosting companies are popular:

  • HostGator
  • Bluehost
  • GoDaddy
  • Dreamhost
  • Arvixe

There is little difference from one company to the next. “Shared” hosting will be fine to start your blog with. You won’t need your own server until you have a huge amount of traffic to your site. Choose a plan you like.

Although some of these companies sell both domain names and hosting, it’s better to avoid buying your domain name from the same company that hosts your website.

You can usually find hosting plans for less than $10/month.

Install WordPress and Find a Theme

WordPress is the fastest and easiest way to hit the ground running. It will serve as your blog platform. It’s free, and you’ll find plenty of excellent instruction on the WordPress.org website.

One of the most important aspects of your blog is finding a suitable theme. There are thousands from which to choose. WordPress itself has a large selection of free themes. There are also themes produced by other companies that range dramatically in price.

Look at other blogs, find one that really catches your eye, and search for a similar theme. Some themes can be more suitable for certain types of blogs. Some are especially good for a

portfolio or photos, for example. Find a theme that works with your content.

Create Content

It’s finally time to write!

Decide on a schedule and stick to it. Your loyal readers will come to expect new content on a schedule. It’s possible to work ahead, load your new content, and have WordPress post it to your website at particular time and date.

Create content that appeals to your readers and the search engines:

1. Present the information that you feel is important and interesting. Look at what your competitors are doing. Which website is the best? How can you do even better?

2. Use appropriate keywords here and there throughout your posts. For example, if you were writing about how to train a dog to sit, the search engines would expect to see one or more of the following words: dog, sit, treat, command, leash, listen, hand signal, train, and so on.

  • Use multiple forms of media. Include a mixture of text, photographs, and videos.

Create some videos on your topic, post them at YouTube, and embed the YouTube videos in your blog posts. Google owns YouTube and this tactic gives you more exposure plus helps in your search engine ranking.

4. Develop your own voice. Let your articles and blog posts show your personality. Connect some of your content to events in your own life. This approach makes your site unique and attracts loyal readers who can relate to you.

The quality of your content will ultimately determine its popularity. Take the time to create the best content you can. Your readers will love you for it.

Establishing Yourself as an Authority in your Field

You might falsely believe that you’re not an expert on anything. You might also believe that it takes years to reach expert status, but that simply isn’t true. You’re already an expert if you know more than most of the general population about a topic.

Fifteen minutes of daily study is more than enough to expand your knowledge even more.

These actions will establish you as an expert:

1. Guest blog. Find the most influential blogs in your niche and ask to write an article for them. You might even get paid! Most importantly, all the readers of that blog will be exposed to you and your information. You’ll also receive a valuable link back to your website.

  • If a known expert in your field publishes your work, you’re considered an expert by default.

2. Write well. Writing is a skill that takes time to develop. If your grammatical skills are on par with that of an 8-year old, find someone to edit your work. You could also hire someone to create your content for you. There are many websites dedicated to providing content to others.

3. Link to authority websites. In your content, link to other websites that are considered respected sources of information. If your niche website is dedicated to selling vitamins, a link to medical studies on Harvard.edu or Jama.com will show the world that you’re current and relevant.

4. Submit your work to more authoritative publications. If you could get an article published in the New York Times or The Atlantic, you’d gain a tremendous amount of respectability in your area of expertise.

5. Call talk-radio stations and ask to do a show about your topic. Many stations are on constant lookout for content of their own, and would be happy to invite you. In addition, look for popular podcasts about your topic on the internet and offer to be on an episode.

Look at the other experts in your niche. How are they presenting themselves as experts? Once you’re known as an expert, the rest is much easier.

Consider these advantages of being an expert:

1. You’ll make more money. When you’re considered an expert, you have credibility. It’s much easier to make a sale when people respect and value your opinion.

2. The need for marketing decreases. Experts require less marketing. Everyone already knows who you are. Imagine people searching for your name rather than searching for “the best alligator shoes.”

3. Others want to partner with you. When you’re an expert, other bloggers, companies, and experts will be interested in working with you. You’ll have far more opportunities, and those opportunities will come to you.

4. You can create your own brand. Rather than selling products for others, you can sell your own products. This is much more lucrative and fulfilling.

Spend the necessary time to develop expert status. Stay current, reach out to others, and post compelling content. Associate with other experts and authority websites.

Monetizing Your Blog

Blogging can be fun, even without an income. But boosting your income makes blogging even better. There are many ways to monetize your site. Keep in mind that no one wants to read a blog overpopulated with advertisements. Monetize your site, but avoid getting too carried away.

It’s time to start making money:

1. Build a list. Send out a regular newsletter to your readers. Include interesting information and sell products in your

2. newsletters. Sign up for an account at a good autoresponder service like Aweber or put an autoresponder plugin on your blog. Include a signup form on your front page.

3. Affiliate marketing is a simple option. You can sell products created by others and take a cut of the revenue. Look at clickbank.com and JVZoo.com for ideas. There are many other options.

4. Google AdSense is another way to monetize your blog without a lot of work. You simply insert a small bit of code provided by Google into your website. Google will fill that space with ads that are related to your content. When one of your readers clicks on an ad, you get paid.

5. Amazon.com is a slightly different type of affiliate marketing. You can sign up at Amazon.com to be an affiliate. You’ll receive a small percentage of any sale made through your affiliate links.

6. Sell your own product or service. You could sell an e-book, physical product, or service. This can be very lucrative. You can even sell ad space or outbound links on your website to others.

7. Charge a membership fee. This can be a tough sell, depending on your topic. But imagine 10,000 subscribers each paying a few dollars a month to access your content.

Monetizing your blog is critical if you want to create an income stream. Be creative and take advantage of the best opportunities for your content and readership.

Marketing Your Blog

Let the world know about your blog! Take the time to market your blog consistently.

Allow new readers to find you more easily:

1. Comment on other blogs. Find other blogs about your topic and make relevant and helpful comments about the content. Include a link back to your blog.

2. Link to other blogs on similar topics. Conscientious blog owners keep track of their inbound links. You could make a valuable friend and receive a courtesy link back to your website.

3. Guest post. Most blogs are happy to have someone else occasionally provide content. You might even get paid. At the very least, you can have new eyeballs read your material. Of course, you get to link back to your blog. This can be a great way to find new readers.

4. Use social media. Google is increasingly emphasizing social media activity. Create a Facebook and Twitter account, at least. Use them regularly and encourage others to spread the word.

5. Partner with other website owners in your niche or a related one for a promotion. Each of you can promote the other’s product in their newsletter. This will bring both of you new readers plus affiliate commissions. Pick a product that you know your audience would like.

6. Actions that establish you as an authority also bring you new readers. For example, speaking on radio shows and podcasts spreads the word about your blog.

Remember that a certain percentage of readers will stick. Therefore, the more new first-time readers you can find the more long-term readers you’ll get. Marketing must be done consistently to be effective. Set aside a few minutes each day to perform this important function.

Conclusion

A niche authority blog can be a great way to boost your income. A profitable blog can be created quickly, easily, and inexpensively. Choose a topic that resonates with your interests and be smart with marketing and creating compelling content. This could be the start of a new career.

99 Tips for Building a Functional and Profitable Website

99 Tips for Building a Functional and Profitable Website

99 Tips for Building a Functional and Profitable Website

Listed below are 99 things required to create a functional and profitable website.

  1. Create and reserve a domain name
  2. Make sure that you know what will draw visitors to your website
  3. Research and obtain HTML software.
  4. Learn how to use HTML.
  5. Design different pages of the website and how to link them. 
  6. Research the competition and use the knowledge to be better than the best. 
  7. Research and obtain a web-hosting provider.
  8. Obtain expert help, if needed.
  9. Research and secure URL that you want.   
  10. Know how much time and money it takes to create a website.
  11.  Be knowledgeable about coding.
  12. Know how to change the background color of the web pages.
  13.  Set a default font on the web pages.
  14.  Add graphics to your web pages.
  15.  Test different website design options.
  16.  Know how to save graphic files as .jpg or .gif files and add text.
  17. Know how to transfer the website’s files to the your internet provider.
  18.  Know how to link the web pages to each other.
  19.  Learn to make tables and create the layout of the site.
  20. Obtain a professional logo and name for the company.
  21.  Ensure that each page has your contact information (phone, email, fax).
  22. Each page should contain a copyright notice.
  23. Each HTML page should match the title.
  24. List the company’s city and (or) state.
  25.  Include the date the site was last updated.
  26.  The site should contain a photo of you to make you more relatable. 
  27. Include a FAQ section.
  28.  Each page should have a similar look and feel.
  29. Each page should have a Meta tag. 
  30.  Explain who you are and what makes you unique.
  31. Explain the services that you will provide.
  32. Explain free versus fee-based services.
  33. List the solutions that your visitors will receive by working with you.
  34. Show the benefits that the consumers will get from your goods or service.
  35. Offer free products or services to attract new customers.
  36. Have interesting links for your site’s visitors.
  37. The site should be easy to navigate.
  38.  Explain who you want to serve and why they should read more.
  39.  Have someone review the site to eliminate jargon.
  40.  The site should fit a fourteen-inch monitor without having to scroll.
  41.  View the site through several browsers.
  42.  Check the links regularly and fix those that are broken.
  43. HTML should be validated.
  44. Meta tags should be verified.
  45. Link e-mail addresses (so people can click and send you a message).
  46.  On average your page should be under 30K text and 50k graphics.
  47.  Set up an email address using the website URL name@mywebsite.com
  48. Compress graphics for faster/better function .
  49.  Obtain a traffic report from the web hosting company regularly.
  50. The website should look professional.
  51.  The graphics should be clear.
  52. The website should be unique.
  53.  Each page should contain no more than two different fonts.
  54.  Use .gif files that are interfaced so that they appear faster.
  55.  ALT tags should be used.
  56.  Use colors that can be properly displayed by all browsers.
  57. Choose the colors that speak to your clientele.
  58. The site should have a theme.
  59. Name the links in a way that all users of the site will understand them.
  60.  Site users should be able to find what they are looking for in 3 clicks or less.
  61. No single page should contain more than six options.
  62. The site should contain an index.
  63. Use image maps.
  64. Guide visitors on how to use the site or what they should see next.
  65.  Use buttons to go back, forward, to the top of the page, and to the home page.
  66.  The site should contain a functional and user-friendly search engine.
  67.  Avoid blind alleys on the site.
  68. Get multiple people to view the site and offer constructive criticism.
  69.  View the site in its entirety to make sure it works well.
  70.  Offer the consumer multiple ways of purchasing products or services.
  71. Present services in a way that makes people want them.
  72. Purchasing should be an easy process.
  73. Use a secure server.
  74. Use real time to process transactions by credit cards.
  75. Include customer testimonials.
  76.  The site should have a satisfaction guarantee.
  77. Tout your expertise on the site – it is a marketing tool.
  78.  Build credibility by offering articles, mp3 recording or video.
  79. Use self- tests or checklists to sell products or services.
  80.  Use meta tags correctly.
  81. The site should offer a place for people to recommend the site to others.
  82.  The site should be listed on search engines.
  83.  Offer a way for people to sign up for updates, information or free gifts.
  84. Link yourself with similar businesses.
  85. Monitor the site on search engines.
  86. Join a web ring.
  87. Use an email signature to refer others to the website.
  88. Direct people to the website using brochures or business cards.
  89. Join an association that includes a listing to the site.
  90.  Include free teleclasses as a gift in exchange for email addresses.
  91. Offer a newsletter that people can sign up for online.
  92.  Use polls or surveys to make the site interactive.
  93. Offer a chat room on the site.
  94. Offer a discussion board
  95. Use auto-responder to send free reports, etc. 
  96. Introduce yourself with video or audio.
  97. Offer referrals for the viewers of the site.
  98. Offer viewers useful links.
  99.  Express your personality on the site.

Blog Your Way To A Second Income

Blog Your Way To A Second Income

Who wouldn’t like to blog for a living? Imagine sitting at your desk in the morning, typing away and making a great living while everyone else is fighting traffic or the boss.

Can you really make money typing about your favorite topic and putting it out there for the world to see?

The short answer is, yes, you can. The success rate for a full-time income isn’t great if you’re not familiar with the business of blogging, but with a good game plan, bringing in another income from blogging is well within your reach.

Choosing Your Subject Matter

There are 2 basic choices:

1. You can write about what interests you, or

2. You can write about something that you know is popular and profitable.

It’s certainly a lot easier and more enjoyable to write about something you’re passionate about, but, depending on your passions, there

might not be a lot of outside interest or money in it. The ideal situation is to find a topic that fits both categories.

A good plan is to write a list of everything you have an interest in. If you have particular knowledge or skills in an area that others with your interest don’t always have, that’s even better.

Reflect on your topics and do some research. Are there plenty of folks who would be interested in your topic? Do they spend money on products in that field? Can you bring value – something unique – to this audience?

If you can answer “Yes” to the questions above with reference to one of your favored topics, then you have a winner!

Strengthen Your Writing, if Needed

You don’t need to be capable of penning the next War and Peace, but it’s important to be interesting, and no amount of marketing will make up for poor writing.

In the past, you could get away with poor content, but Google is getting smarter all the time, and there’s simply too much competition to be successful with anything less than decent writing.

Don’t be afraid to take a writing class at the local college if you think that would be of assistance to you.

There is always the option of hiring someone else to do the writing for you, but that can get expensive quickly. This is especially true at the

beginning, as it can take some time to start generating enough income for both you and the writers.

Select a Domain, Hosting, and a Blogging Platform

You can purchase a domain name from GoDaddy or other popular registrars for about $10 per year. You’ll also need to find a place to host your website, which you can do for usually less than $10 per month. Search popular marketing forums, like WarriorForum.com, for recommendations of some excellent hosting plans.

TIP: Always buy your domain from a regular domain registrar, separate from the company you use for your hosting. This way, you’re free to change hosting at any time by just pointing your domain to your new hosting company. It makes life easier if you change your mind or want to try a new place.

In terms of a blogging platform, I’d recommend Wordpress.org. It’s so well-supported, with so many excellent free and premium themes and plugins, that it’s hard to recommend anything else.

WordPress is easy to use and with a little work, you can really make it look great. Plus, the WordPress software itself is free. You can download it at WordPress.org.

There are a lot of forums dedicated to using WordPress and you can always get the help you need in getting started and maintaining your WordPress blog.

Monetize Your Blog

Don’t be bashful about setting up your site in a way that optimizes your opportunities to get paid!

Consider these ideas to monetize your blog:

1. Create your own information product. Could you make a video, eBook, or audio to sell to your readers? Digital information products can be very easy to make and have a high profit margin. All the tools you need are available online for free.

2. Offer services or consulting. Offer your readers the chance to work with you one-on-one to get your advice or your service.

3. Build a list. Get an account with a popular autoresponder service, like Aweber, so you can enable your interested readers to opt in to your newsletter. The autoresponder service provides the software for them to opt in and for you to contact them by email on a regular basis. This way, you can build more rapport with your readers and make more money.

4. Sell other related products. In every topic you can imagine, there are products related to yours that you can sell for a commission. Find some of these related products online and look for their details on becoming an affiliate. For these products, you can post ads on your website, write about them in your blog posts, or talk about them in your newsletter.

5. Sell ad space on your website. Product owners in your field are always looking for more places to market their products. Offer space on your website for their ads and charge a monthly fee. Or sign up for programs like Google Adsense and let their ads appear on your site. You could get paid by advertisers simply by bringing visitors to your site.

6. Sell your website and start another. Any site with a lot of traffic can be sold for a considerable amount of money. Once you’ve built it up, you can always sell it if that appeals to you.

Create a Posting Schedule

Consider your topic and competition. If the other bloggers in your field post daily, then posting weekly will make it difficult for you to compete. Some topics lend themselves to more frequent posting than others.

One post a week is the absolute minimum; 3-5 times a week would be better. Ideally, it’s more effective to publish your posts on a set schedule so your regular readers know when to expect your new posts.

Keep in mind that you can pre-blog. Most of the popular blogging platforms will allow you to preload your posts, and then they’ll be published at the time and date that you’ve specified.

Having a set posting schedule will also keep you honest and current with your writing. It’s easier to say to yourself, “I’ll just do it

tomorrow” if you don’t have 2,000 people waiting for your next post on Wednesday at 7:00 pm.

Stay on Target

Many bloggers quickly get off track and start blogging about their lives. It’s very difficult to be successful writing about your life, unless you have an incredibly interesting life or you’re an incredible writer. Your friends are sure to read it, but few other people will have any interest.

This is a very tough way to get the thousands of followers you really want. If you want to veer off course now and then, wait until you have at least 1,000 followers, at least.

Promote, Promote, Promote

You can have excellent content, but if no one can find you, it’s all for naught.

Try these easy ideas to get started with promoting your blog:

  • Add your blog address to your email signature.
  • Beg for links to your blog from your friends and family.
  • Start a Facebook or other social media page about your blog.
  • Post on related forums and include your blog address in your signature and profile.
  • Pay for back linking services.
  • Go to a site like Pingfarm.com or Pingler.com and ping your main web address and your new posts.
  • Create additional lower quality blogs on your same subject and link back to your site on them. Don’t spend a lot of time on these. Even a couple of short posts a month can be sufficient to help you move up the search engine rankings.
  • Create a press release and submit it online. It might sound funny to have a press release, but they can get you listed in Google news. You might even find that your press release ranks higher in the search engine results than your domain name.
  • Submit your links to bookmarking sites. Go to sites like Delicious, Digg, Reddit, and similar websites to help get your site noticed.
  • Learn everything you can. Spend time learning about marketing and search engine optimization and taking action on what you learn. These tactics will bring more readers to your blog.

How Many Blogs?

Until you’ve mastered your first blog and are making a nice profit from it, just stick to the one.

When you’re really confident about what you’re doing, you can move on to bringing in more streams of income with other blogs. Three is about the limit unless you’re really a glutton for punishment or can afford great writers.

You’re much better off with two great blogs than 10 mediocre ones anyway. Quality is the name of the game. Try blogs on different subject matters. It will be good for your sanity and creativity if you don’t have to write about the same stuff all the time.

Blogging your way to a second income is entirely feasible if you follow a plan. You now have the basic information to get started with your blog setup and craft your first posts.

Consider the type of content that’s likely to interest your readers and put out high quality work. You can do this if you’re willing to put in the work and are patient.

Someday, you might be able to tell your boss that you’re quitting to be a full-time blogger. In the meantime, enjoy the extra income!

5 Characteristics of a Successful Coach

5 Characteristics of a Successful Coach

5 Characteristics of a Successful Coach

Just like any other product or service out there, coaching inherently requires certain ideals.  Below are five characteristics of a profitable and successful coach.

5 Characteristics of a Successful Coach

1 – “I’m here and I’m totally focused on you.”

Your physical and mental presence is priceless to your clients.  The attention you give exudes professionalism and genuine dedication.

How? Focus on what you look for in those that serve you.  Attentiveness, openness, and creativity go a long way.

2- “We aren’t all that different.”

Each of us have some basic shared experiences.  Even the playing field by decreasing the sense of inequality between yourself and your client. 

How?Share relevant experiences and demonstrate how your knowledge-base can help solve the client’s unique problems.

3 – “Let’s collaborate.”

Just as with any relationship, fostering a reciprocal relationship ensures that your client is as invested as you are. 

How?Try validating your client’s feelings and ideas.  If they feel like they are a part of the creative process, and are encouraged by you, an expert in the creative process, success is imminent.

4 – “Let’s make a plan.”

People strive on structure.  With a well-thought-out plan, balanced by your support and their motivation, your client can undoubtedly succeed.

How? Reinforce the idea that your client has all the professional support and structure they could possibly need to succeed, and that all it takes is building and maintaining your relationship.

5 – “I know someone…”

Networking is never a bad thing.  Recognize that when you are hired by a new client, they may have needs beyond the scope of your practice.  Provide access to experts in your own professional network.

How?Don’t be afraid to offer the contact information for a colleague who you believe could help your client in ways beyond your expertise.

Smart Ways to Market Your Business With Social Media

Smart Ways to Market Your Business With Social Media

The primary purpose of social media used to be maintaining contact with family and friends. But it quickly grew to include businesses that wished to stay in contact with current and potential customers. Social media can provide an economical and effective way to increase your revenue.

Use these tips to keep in touch with your customers through any social medium:

Have a Social media Strategy.

  • Consider how social media can be integrated into your current marketing strategy.
  • Effective marketing requires a plan and commitment to see real results. •Avoid just signing up for a Facebook and Twitter account and posting or tweeting without a plan in place

Market to your customers.

  • Track down where your customers congregate online and market to them. Anything else is likely to be a waste of time.
  • There are many communities within the various social media sites. Find out exactly which ones your customers prefer.

Consider the various ways you can build your business with social media.

  • There are many ways to leverage the attention of your customers through social media.
  • You could aim to find new customers.
  • You could also handle customer concerns publicly to show how responsive your company can be to customer service issues.
  • Announcing sales or special events through social media is also a great idea.

Be consistent and timely.

  • Respond to any inquiries that result from your social media marketing and spend time online each day.
  • Avoid letting several days go by without being involved or seen online. Otherwise, people are likely to get bored and leave.

Be as human as possible.

  • With social media, it’s generally better to have a picture of your face, rather than just the company logo.
  • People are far more likely to connect with a person than a faceless company. Try to be personal and authentic.

Track your results.

  • If Twitter isn’t working, drop it. But you’ll never know whether or not a specific social medium is working unless you track your results.

Social media is relatively new, but you can easily take advantage of these new marketing opportunities and promote your business in many ways. Give it a try!

The Ultimate SEO For Blogging

Blog/SEO Checklist

Blogging can be a good way to drive traffic to your website. But it’s not enough to simply write great posts. You also need to use good SEO tactics to help your website rank well in search engine results…

  1. Add a metrics program to your website and blog. Two good options for this are Google Analytics and Kiss Metrics.
  2. Monitor your website speed. If your website is lagging, you’ll rank lower in most search engines. You can use Pingdom’s free website speed testor GTmetrix (also free).
  3. Add an SSL certificate. An SSL certificate is the latest security measure for websites. It shows visitors and search engines that you’re working hard to protect their data. If you don’t know where to get an SSL certificate, talk to your hosting company. They can usually help with this.
  4. Repair broken links. When you have links to websites that no longer exist or your URLs are broken, search bots think your blog is old and don’t rank it as highly. Use a website like Dead Link Checker to see if your site needs some TLC.
  5. Install an SEO plugin. If you’re using WordPress as your content management system, add an SEO plugin like Yoast SEO or All in One SEO Pack to help you rank better.
  6. Use a responsive theme. If you’re using WordPress to run your website, make sure you have a responsive theme enabled. Websites that don’t have an easy-to-use mobile feature are penalized by search engines.
  7. Include a sitemap. Make it easy for search bots to find all the content on your website and blog by using an XML sitemap.
  8. Sign up for Google Search Console. You’ll get an alert if something happens that makes it difficult for search engines to crawl your website. Join Google Search Console.
  9. Add “alt” tags to your images. When you upload images to your website, make sure to include a description of your image in the “alt” area. This is the text that search bots will use to determine what the image is about.
  10. Install a “rich snippets” plugin to your website. Rich snippets are bits of additional information that are displayed by search engines. Using them correctly can help you rank better. If you use WordPress, try a plugin like All In One Schema Rich Snippets.
  11. Use a thesaurus. When it comes to ranking for keywords, think of other phrases your visitors might search for. A visitor looking for “puppy training” may also type “dog obedience”.
  12. Link your other content. If you have content in your archives that might be helpful to visitors, make sure to link to it. Doing this shows search engines that your site is valuable.
  13. Include your keywords early in your content. When it comes to adding keywords to your website, try to do it within the first paragraph or two. Most search engine bots want to know what your website is about and will reward you for making this information easy to find.
  14. Add variety to your content. Don’t just upload lengthy blog posts to your website. Include pictures, videos, charts, polls, and other content. Not only will your post be more entertaining, search bots will be more likely to consider your website an authority on your topics.

Income Boost Blueprint Make Money Writing Kindle EBooks

Income Boost Blueprint Make Money Writing Kindle EBooks

Writing and selling Kindle eBooks on Amazon.com has become a very popular way to earn extra money. At the high end, there are authors that routinely make over $100,000 per month. If you’ve always wanted a source of income that can conform to your hectic schedule, writing eBooks is an option.

Anyone can write an eBook. You don’t need the approval or support of a traditional publisher. There’s no upfront cost involved. Amazon will simply take a percentage of your sales.

Many aspiring writers are intimidated to get started, but this is unnecessary. You’ve been communicating all of your life. Only now you’re going communicate your thoughts and ideas via writing.

Tips for writing your first eBook:

1. Write what sells. If you’re writing fiction, you can choose just about any topic. However, some topics are more popular than others. For instance, anything about zombies has been quite popular lately. If you’re interested in writing non-fiction, investigate what’s currently selling well.

  • Anything to do with relationships, health, and money is perpetually popular. There are many categories within these three broad topics. For example, dating, marriage, divorce, weight-loss, dieting, investing, and making money are all popular topics.
  • Inform. We all have things that make us want to know more.
  • Solve a common problem. Find a need that matches your expertise and start writing.

2. Know your audience before you begin. Who would be interested in your eBook and how much would they be willing to pay? If your target audience is over 65, you might find that audience is a little bit less internet savvy and less likely to find your eBook.

  • A book written for teenagers might require a different voice than one written for business owners. You’ll find more success if your writing style closely matches your target audience.

3. Can the information be found for free elsewhere? With all the blogs and other websites available online, there’s a lot of great information available for free. That’s okay, but you’ll need to provide something “above and beyond” to make your eBook a worthwhile purchase.

  • While the information might be available for free, you could compile it into a more useful and readable format. You might be able to present a fresh perspective on the topic. What benefit will you be providing?

4. Create a writing schedule. Nearly all writers state that they’d never get anything done if they waited for inspiration to strike. A schedule is important if you want to complete your eBook in a reasonable amount of time.

  • You’ll likely learn through trial and error that you write better at certain times of the day. Some authors find writing to be easier in the morning or the late evening. Others prefer the middle of the day.
  • Some environments work better for some than others. Do you require total privacy or silence? Or would you rather write in a coffee shop or at the park?
  • Set a schedule and stick to it. Thirty minutes per day will probably result in higher compliance and productivity than a single marathon session.
Man chooses eBooks in the Internet store from his laptop placed on the realistic wooden table

5. Keep writing and edit later. It can be a mistake to write a page and then stop for editing and formatting. Once you start writing, keep going! Do one task at a time. Set aside a separate time for these other activities.

6. Save, save, save. Sooner or later, you’re certain to lose a large chunk of writing due to a power failure or simple oversight if you don’t save your work often. Word-processing programs have auto-save features. Use them.

  • Save your work in multiple locations. That means your hard drive and another location. It can be a USB drive, external drive, online storage, or even a copy that you email to yourself at the end of each writing session. It would a shame to lose 200 pages of work due to a hard drive failure.
  • Ensure the formatting is acceptable. You’ll find many reviews of Kindle books that complain about the formatting. After you’ve uploaded your eBook, check the formatting. Spend the time to ensure your work looks as good as possible.

After your eBook is completed, it will be necessary to carefully edit and format your work. It’s advisable to first edit the book yourself and then enlist the services of another. Experienced and inexpensive editors can be found on any of the freelancing sites. You might even have a friend that’s qualified.

Marketing Your EBook

Many authors claim that writing is the easy part, and the marketing is the real work. Even the best eBook can languish if no one knows it exists. Marketing doesn’t come easy for many writers, but it’s a necessary part of the process.

Avoid the mistake of waiting until after your book is completed to being your marketing efforts. A marketing campaign requires time to be effective.

Tell the world about your eBook:

1. Create and maintain a blog. It would be challenging to find a successful eBook author without a blog. A website is very simple to build with Word Press. You can even build a site for free by using one of the free blog-hosting websites. WordPress.com and blogger.com are two of many examples.

2. Price your book appropriately. Amazon takes a share of your sales, but the percentage varies with the price. Look at your competition and the commission rate. Find a price that works for you.

3. Consider giving a few copies away for free. People swarm to free items, and eBooks are included in this phenomenon. Your readers will tell their friends, and you could win future customers.

4. Get reviews. Give away review copies to relevant websites and organizations. One positive review from a recognized expert can make all the difference. Enough positive reviews from anonymous sources are also powerful marketing tools.

5. Take advantage of social media. Open and use social media accounts for both yourself and your blog. Inform everyone in your world that you have an eBook available for sale. It’s just as important to let everyone know before it’s finished. Pick a release date and start advertising.

6. Make a video. Talk about your book and provide a link to purchase it. Share the video through your blog and social media accounts.

7. Continue editing. Invariably, your readers will find errors and point out mistakes. Take advantage of this free help! Amazon makes it easy to edit your work and reload it. Your readers will appreciate your responsiveness. One advantage of eBooks is the ability to go back and make corrections after your work has been released.

Marketing your eBook is hard work. Many experts recommend spending at least as much time marketing as you do writing. Create and maintain a marketing schedule. Consistently spending time each day on your marketing efforts will prove to be the most effective strategy.

Even if you don’t consider yourself a gifted writer, it’s very possible to boost your income by writing, marketing, and selling Kindle eBooks. Many eBook writers are even earning full-time incomes from their work. Keep in mind that writing is only one part of the process. Marketing your work is just as important.

Consider Kindle for extra income. It might just be the solution you’re looking for.