someone new enters the world of Internet marketing, they pose one question to
seasoned veterans of this career: “What’s the fastest and easiest way to make
affiliate marketing is usually at the forefront of the various options because
it requires no product creation – just promotion. So countless men and women
jump into that income stream, not quite understanding that it, too requires a
healthy dose of strategy and hard work.
many ways to earn as an affiliate, including paid options where you boost your
posts or fork over funds for top positioning in a niche. But none of those is
quite as powerful as being able to truly engage your audience on top social
affiliates are those who look at their audience as a long-term investment, not
a one-time visitor who happens to stop by and purchase something through their
ones who cultivate a list and form a relationship and bond with their audience
– even if (for starters) they’re only promoting other people’s products to
When it comes
to affiliate earnings, social platforms can be potent in terms of profits – but
just signing up and having a presence isn’t enough. It won’t cut it if all you
do is post links over and over again.
Let’s look at
five things that set the Super Affiliates apart in terms of making the most of
their investment of time and branding efforts on these platforms.
Tap Into the Best Networks for Your Niche
start slapping content up everywhere, you need to be choosy about where you
talk about your promotions. Not every site is perfect for every niche when
you’re an affiliate.
Could you be on al of them?
But when it
comes to choosing between Pinterest and LinkedIn when you’re promoting the
cooking niche, there’s no comparison. LinkedIn is a great social networking
site for entrepreneurs in the make money or financial niche, among others.
is unparalleled when it comes to sharing recipes and cooking strategies. It’s
where your audience is – and the platform allows you to share beautiful,
eye-catching images that result in multiple clickthroughs.
What else is
Pinterest good for besides cooking and recipes?
beauty and fashion niche
fitness and diet niche
self help and motivational niche (and more)
allows you to link out using your affiliate links, but as a Super Affiliate,
your goal isn’t just to get the click, but to capture the name and email
address of the person so you can get many clickthroughs from them over
the coming weeks, months and years.
another top social networking site. While some of the younger generations are
leaving for hot spots like Instagram and Tumblr, it’s still one of the top
sites for socialization.
Affiliates know something newbies don’t – you don’t go on here to spam your
family and friends with affiliate links. Instead, you create pages that cater
to your specific niche audience, and then you build your page up into a
Twitter is a
short but sweet social networking site. At 140 characters, you’re limited in
terms of promotions – but not by how often you can post, how many people you
can reach, or what media format you can include.
might not personally prefer Twitter as your social platform of choice, it can’t
be ignored that this is where many consumers go to follow inspirational leaders
of a niche.
advice to self help and more – Twitter lets users connect and get quick updates
from people who post about their topics. Super Affiliates know the difference
between spamming anonymously and interacting wisely.
hasn’t gained mainstream traction yet, but there’s no denying its power in the
SERPs. While many of your niche audience may not yet be on G+, it’s a good idea
to participate there regardless – because each post gets indexed in Google and
the Super Affiliates get the clickthroughs.
great for many niches – and there are live hangouts, groups and more that you
can be part of to help you network your way to extreme Super Affiliate
the other social networking sites?
dozens upon dozens of them. And you should know where your audience is
mobilizing. If they’re going to Instagram in droves, then get there, set up an
account and integrate yourself with the community.
But if there
are no participants (aside from G+), then spend your time elsewhere – even if
that means going to forums for your topic or interacting as a participant on
other peoples’ blogs where your name is hyperlinked back to your affiliate
site, but your engagement is genuine.
Manage Your Socialization Time Wisely
A true Super
Affiliate must spend all day on social networks, right? They have huge
followings, answer peoples’ questions and respond to others’ posts. But the
reality is, their socialization takes up very little time in their day.
have a plan going in, and you’re about to learn what that is.
posts ahead of time for each social network. If you wait to write out your
messages until you’re already logged in, then you run the risk of getting
distracted and sucked in the stream of other people’s posts.
Log in and
post your message first. You want to achieve that goal of helping drive traffic
to the offers you’re promoting or the website you want people to visit so you
can capture their information.
Look for any
direct or private message alerts and respond to those. When someone takes the
time to personally reach out to you, then as a niche leader (affiliate or not),
you need to reply back.
They might be
asking a question about a product you’re promoting, but whatever the
communication, there’s a process going on of relationship building – and that
breeds loyalty and trust in your recommendations.
on your previous posts. If you’re on Facebook or G+, then you can +1 or Like
the comments other people have left on your shared posts. This lets them know
you appreciate their participation.
follow-up response that addresses each person who replied. Some marketers spend
too much time developing a lengthy reply to each and every person.
They want to
be acknowledged, but that doesn’t mean you have to write a paragraph to each
person – especially if you’re just saying “thank you” or otherwise showing them
Seek out a
post based on a similar topic by someone you don’t yet interact with and
comment or reply to it and Follow, Circle or Like them. This is networking at
interacting with them first, on something they shared, you’re not being spammy
– and they will often see what you have to offer. Their followers will see your
interaction, follow you to see what you like to share on the social network,
and sign up to follow you as well.
tasks are complete, click out until the next time you need to share something.
During your workday, it’s not the time to sit scrolling forever through a
Pinterest page (it never ends).
You want to
pop in, do your tasks, and leave. Later, after the workday is over, if you want
to relax and go in and spend more leisurely time engaging with others on things
that may or may not be relevant to your niche, then go for it – but Super
Affiliates don’t mix work with pleasure.
Increase Engagement with Questions and
affiliate will sign up enthusiastically to a social network. They’ll post tons
of great content and nobody ever responds. It might be that you’re not positioning
your content to gain traction with any comments.
most people are lurkers. Unless you specifically have a call to action of some
sort, chances are they’ll read your good information, nod in agreement, and
questions is one way you can get people to start commenting. Every Super
Affiliate knows that posts like Facebook posts that get more action get seen by
more people, and ultimately garner more success.
be combined with questions to get people talking. Let’s use an example in the
weight loss niche.
Let’s say you
are an affiliate in the fitness niche. You wrote an article on your blog
titled, “5 Best (and Worst) Pieces of Home Gym Equipment.” Your blog post will
of course identify five poor decisions and five that you’re hoping to convert
So when you
share this on your fitness Fan Page on Facebook, you might say something like
“I am shocked
to see one of my pieces of home gym equipment listed as one of the worst buys
(it’s #3 on the list), but after researching it, I have to agree. If you had to
pick your #1 favorite from the list of the BEST which would you choose? I’ll
reveal my choice tomorrow.”
This is something that does three things:
gets people to click through on your post because you’ve given them a teaser –
and they’re curious about which one you owned that was bad.
encourages them to share their opinion. People love sharing their $0.02 – even
on mundane issues – and you invited it.
It reminds them to come back the next
day for your reveal – where even more conversations can take place.
You can also
invite your readers to share their own expertise. They love providing insight.
So let’s say you listed the rowing machine as one of the most under-appreciated
home gym equipment pieces.
ask, “Has anyone ever tried #6 on this list – either at home or in the gym?
Seriously considering buying one, but the one at my local gym isn’t the good
kind, so I want your opinions.”
always have to be the absolute omniscient leader who has every answer. Make
this a community and get feedback from others, too. If even one of your readers
has tried it and gives it a good word, then it helps convert your post into a
Boost Likes and Shares with
awesome. It conveys messages, delivers strong calls to action – and helps build
bonds between you and your readers. But while regular affiliates are out there
slinging words, Super Affiliates know the power in adding something more.
very important to social networking success as an affiliate. It’s been proven
that they get more engagement than text-only posts. That means comments, Likes,
shares, and Retweets – all go up when pictures are involved.
linking to one of your blog posts, then try to make sure you have at least one
image in the post. At the time you log in to share on Facebook, for instance,
it will grab the image from your blog post and automatically share it with your
Fans alongside the hyperlink.
But you can
always upload an image directly to the social network, too. Images can be used
free (from sites like morguefile.com). Or, you can purchase stock images from
sites like depositphotos.com or istockphotos.com.
that goes over well – especially on G+ and Facebook – are memes. Memes in most
affiliate niche marketing are inspirational quotes. The company Hasfit is great
company who has a website with free workouts. So their Facebook is a mix of
tips, videos, memes and more. Here is a sampling of some of their meme quotes
(and each one has their URL at the bottom so that when it gets shared by people
who have “Liked” their page, everyone knows what site to go to:
I Want: To Be Known as the Fit Friend
Insane or Remain the Same
Don’t Have to Exercise; I Get to Exercise
Don’t Have Time to Exercise” Is the Grownup Version of “The Dog Ate My
These are all
inspiring and motivational memes that get shared hundreds of times. If you’re
an affiliate for fitness gear, then this is the type of thing you want to share
to get traffic back to your site.
You can use
tools that help you create memes. Make sure you’re careful about stealing
images because even though it’s online, that doesn’t mean it’s free for you
the only thing that work well in social networks. Super Affiliates like to use
video. Regular affiliates make the huge mistake of going to YouTube, finding
someone else’s affiliate video, and using that in their own blog and social posts.
doing there is working for the competition. What you want to do is use video
that promotes your own site. Here are some ideas on how you can use video:
yourself giving tips or advice. If you’re promoting juicers, then you can make
a quick 2 minute videos about making your favorite recipe with a specific brand
If you’re too
camera-shy to be on video, then you can use a screen capture tool like Camtasia
or the freeware version of it. You can go to Amazon.com for instance and talk
about a product as they’re looking at the screen.
You’re not reading
the product listing, but you’re using it as curated content to give your own
opinions about it. So for instance, let’s say you were promoting mixers.
You know for
a fact that one mixer can’t handle pizza dough. But it’s listed as one that
does. You can go to that listing and warn your viewers about your experience,
and then show them one that truly does handle it (of course with more in depth
discussion) – and let them know you’ll include the link below the video.
you can do is create a PowerPoint presentation and record that, adding your
audio narration to it. And some people even pay for a cartoon drawing video
where the narration is done alongside fast drawing of relevant pictures.
if you were talking about how you were once a scrawny young man, the cartoon
might draw that – and then you say you went to a bulked up muscle man – it can
“erase” the scrawny cartoon and draw a muscular man in its place.
You can share
images in your blog post, but also in the social networking sites themselves.
Just make sure you always include your URL in text on the screen so that
when those ordinary affiliates go grab a video to use in their
promotions, you’ll be the one that benefits from their mistake.
Leverage the Activity of Your Competition
small-minded affiliates are focused on their own activities that they never
give thought to the competition unless it’s in terms of jealousy or spying.
Spying on your competition can be smart marketing, but so it networking with
are called social networks for a reason – they’re meant for the sharing
of ideas and the communication between like-minded individuals. Whether you’re
on Twitter, Pinterest, Google Plus or Facebook, you want to follow and engage
with people who are pitted against you in an effort to convert sales.
Affiliates aren’t stingy – they’re smart. They seek out competitors to share
audiences because it becomes mutually beneficial to partner up (even if it’s
just in public conversations) where the audience can see two niche leaders
start by looking for leaders in your niche who have more Followers than you do.
Don’t just follow them back – start engaging with their Tweets. Look for
those who actually get into conversations on Twitter – because those will
eventually benefit you most.
if you are in the coffee niche, find another coffee connoisseur to engage with.
Now if you looked for someone into coffee, for example, you might someone like
this guy: https://twitter.com/coffee_dad and
instantly you’re thinking, “113,000 followers? Bingo!”
But look at
not following anyone back.
doesn’t interact with anyone
He’s not a
genuine niche leader. So how about someone like Starbucks? Starbucks is a
brand, and it’s certainly okay to interact with them – but a corporation of
that size isn’t going to be helping you with engagement.
But here is
someone who would: https://twitter.com/CoffeeGeek
– plenty of followers, regular conversations, expertise, and friendly. So just
size up the people you plan to follow and interact with for those criteria.
thing you want to be doing is logging on and trying to interact with people who
don’t respond. What a time waster!
make sure you’re logged in as your Fan Page before you go liking other
Fan Pages. Once you’re there, like on the Hasfit, for example, you participate
in the conversations.
Affiliates are never spammy. They’re stealth. They know the difference
between saying, “Hey everyone – come see my page!” and “Oh I love this running
quote you posted. Reminded me that it’s time for a new pair of running shoes!”
see your comment, they see your fan page name – so make sure it reflects your
niche perfectly, such as, “Marathon Maniacs” or something that reeks of fitness
think of social networking, think of it in terms of cross-pollination. You’re
the busy bee out there spreading ideas and making things grow – only instead of
flowers, it’s branding and profits through ideas and conversations!
looking for free, organic traffic, you’ll want to rank high in the search
engines. But one thing many marketers overlook is the fact that YouTube is the
second largest search engine in the world.
Next to Google,
it’s one of the best ways to generate traffic that won’t cost you a
penny.People love watching videos – sometimes more than they love getting
information from text.
You can find
videos on YouTube in just about every niche online. This is a great place for
you to generate a following and send traffic to your blog and product
offers.When it comes to video creation, many people are intimidated at the
thought of putting themselves out there.
But you don’t
have to record yourself on screen unless you want to.You can use a simple
screen capture tool such as Camtasia or Camstudio to capture the screen and
record a PowerPoint presentation or other items as you talk in the background.
When you make
your videos, they don’t have to be long, drawn out presentations.Most consumers
prefer bite sized information instead. That means keeping your videos between 3
to 5 minutes in length.
You may have
too much to say in that short of a time span. If this is the case, then you can
create a series of bite-size videos that cover the span of one larger
topic.Make sure you brand your videos with a URL that links back to your site.
In addition to
the wording on the screen, you also want to verbally invite your viewers back
to your website by mentioning the domain name.Instead of just telling someone
to visit your website, you can encourage them to go to the site for a free
Send them to
your landing page and get them on your list so that later, you can funnel them
to your products, affiliate offers, and blog posts.YouTube videos come in handy
because they don’t simply stay on that site.
You can embed
them into your blog post and allow others to do the same. Many of your
competitors will grab your video to embed into their own blog posts, giving you
You can also
share the links on social networking sites such as Twitter and Facebook. When
people watch and enjoy your content, and their friends and family members see
it on their accounts, they can then share it with others and the video you
produced will go viral.
blogosphere, made up of countless blogs from all over the world, is one of the
most popular faces of the Internet. It’s
not just for teenagers anymore. Several years
ago, most blogs were run by kids who just wanted to keep in touch with their
friends, or people who just wanted to talk about their daily life.
almost everyone online has a blog.
you have one – and if you don’t, you should.
Stay at home
moms like to blog about their daily lives and raising children. CEOs of major corporations own blogs about
the latest happenings at their company.
Many celebrities run blogs, and they blog about their upcoming events,
movies, and roles (not to mention scandals).
have blogs about every niche imaginable!
to say I myself am part of the blogging culture.
Blogging is a
great way to reach out to the people on the Internet. They can touch millions of lives, and spread
your message like no other medium. You
can say almost anything you want, and there will be an audience for almost
You can run a
blog just for fun. If you want to talk
about parties you attend, restaurants you eat at, places you go shopping, or
where you go on vacation, someone will probably want to read about it.
Even if the
only audience you have is your close friends and relatives, you’ll have fun and
be able to say whatever’s on your mind.
More and more
people are turning to blogging as a way to make money. Some people just want to make a few extra
dollars for spending money, but others are actually making a full-time income
with their blogs.
prominent bloggers even boast of making hundreds of thousands of dollars with
their blogs (a la Perez Hilton, who parlayed his blogging fun into thousands of
dollars in ad money each month, which delivered him his own TV show, podcast,
and clothing line)!
plenty of ways to make money blogging.
Whether you’re a college student who just wants to make a little extra
cash for pizza and clothes, or you’re a serious marketer who wants to make a
small fortune, it’s totally possible with blogging.
Blogs are big,
even if they’re small. Some blogs
get millions of hits per month. Blog
traffic has been growing steadily for several years as consumers gain
confidence from peers rather than trusting hard hitting sales pitches they find
on the web.
With more and
more people jumping onto the blogosphere bandwagon, it probably won’t slow down
within the foreseeable future. If you’re thinking about getting into blogging,
it’s a good idea to get started now.
takes a few months to begin building up a following. And you really need regular visitors if you
want to make money with your blog. You
should work to gain subscribers to your RSS feed, because those people will
come back often to read your new posts.
to lend your own unique voice to your posts.
One of the most important nuances in regards to why blogging is such a
major global phenomenon is the fact that people really enjoy reading unique
voices on certain topics.
the differences in personalities. It’s
refreshing to read information that has personality and isn’t stale or stuffy, which
means it’s been translated by a single editor so that every voice is uniform.
This is why columnist pages in local newspapers are so popular.
voice is the most important part of getting regular visitors to your blog. If you want to see examples of this, visit
some of the most popular blogs you can find.
You’ll see that one thing these blogs have in common is the fact that
the bloggers make engaging, funny, or original posts.
key to making it big in the blogosphere!
Before You Blog, Build a Blueprint
A lot of
bloggers put together a blog without any real plan for how they’re going to
promote it or monetize it. Putting a
blog together without a plan is like trying to build a house without a
possible, yes. But the end result is probably going to be shoddy, and the whole
thing could fall apart at any minute.
create a solid plan of action before you even buy the domain. You need to develop a strong blueprint before
you ever get started. Waiting until
after you’ve already set it up and are getting traffic could mean a lot of
extra work going in to correct mistakes.
themes and adding plugins after you’re already getting traffic could interrupt
your traffic. Sometimes new plugins and themes
can temporarily break your blog, which could mean a loss of traffic (and money)
until you’re able to fix everything.
part of your plan should be choosing a niche, of course. Part of choosing a niche is finding products
you can promote. If a niche has no
products available, you could create your own.
But if there
are no affiliate products available, it could be because there isn’t enough
demand there for a product. In this
case, you’d have to do some careful market research in order to determine
whether or not a niche is truly viable.
purpose for blogging?
Do you have
your own product you want to promote?
Do you want
to promote affiliate products?
Do you want
to just put AdSense or CPA offers on your site?
You need to
ask yourself questions like these so that you’ll know how you intend to
monetize the site. If you plan to promote affiliate products, you should test
the products yourself before you promote them.
If you don’t,
your visitors could end up being very upset if you promoted a product of really
poor quality and they bought it because they trusted you. Even worse, what if you end up promoting
something that turns out to be a scam?
necessarily have to purchase every product you wish to promote. If you can prove you have a decent amount of
traffic (and sometimes if you just ask), you may be able to get free
review copies of some of the products you’d like to promote.
hurt to ask. Even if you don’t have any
existing traffic yet, you can write to the owner of a particular affiliate
program, tell them what you’re planning to do, and ask if you could get a
won’t give you a review copy. Plenty of
marketers get requests for review copies from those who just want to get a copy
of their product for free. So if you run
into a skeptic, or someone who’s been burned before, you may get turned
In this case,
it’s probably best to just go ahead and buy the product if you really want to
promote it. If it’s a scam or a really
crappy product, just ask for a refund.
You can also
consider using a donation button on your blog.
If you can’t find any good products to promote, and you don’t have the
time, money, or ability to create your own product, you can still put up a
donation button. If your blog is very
good, you may get donations.
Or, you can
always sell ad space on your blog. If
you start getting a substantial amount of traffic or you get a very high
PageRank in Google, you could charge a lot of money for a link on your
blog. You can also get paid for making
posts on your blog that review other sites.
Should a Blog Topic Be Broad or Narrow?
There are two
schools of thought regarding blog topics.
Some people believe your topic should be very focused, because you can
bring in a flurry of laser-targeted visitors.
Plus, you have less competition in smaller market segments.
of people believe that anything worth doing is worth doing big. They believe that the only way blogging can
truly be worth it is if you’re bringing in massive traffic, and the only way
you can achieve that level of traffic is by being very broad – casting a wide
net, so to speak.
you might have a sports blog that has broad appeal. You could talk about baseball, football,
basketball, soccer, tennis, and golf.
This would give you a much more broad appeal, and the potential for
there would be so much competition, it might take a lot longer to get more
traffic coming in. Plus, the way I see it is, if I’m interested in golf, I
really won’t care about the other parts of the blog, so the value of it
plummets in my eyes.
But let’s say
you choose golf as your broad topic. Even this is broad, although you
just segregated it from the other sports in existence. There are many things
you could write about golf – vacations, apparel, clubs, courses, techniques,
choose an even more targeted niche like women’s golf or senior
golf. This is a smaller segment of a
small niche. This means you could get
traffic faster, because there would be less competition.
Less competition means you have the potential
to rise faster in the search engine rankings.
Of course, women’s golf would get far less traffic from the number one
spot of Google than the combined traffic of all of the other sports niches, but
the chances of that traffic converting into a sale will soar.
it boils down to how you feel about your abilities. If you believe you have the ability to get
one large blog to the top of the search engines rather quickly, then you might
be able to handle a broad topic blog.
If you don’t
believe your abilities are up-to-snuff, then you might want to stick with a
smaller niche at first. Remember, you can always start other blogs later. You could either build a network of small
niche blogs, or you could start out with one broad blog and then start multiple
sub-niche blogs later. You could then link
to all of your smaller blogs from your large blog.
also start with the smaller blogs, get them to gain some popularity, and then
start a large, broad blog later. Once
you start the larger blog, you’ll have several smaller blogs already getting
traffic and already having PR that can link to the larger blog to get it
already have a lot of SEO experience and you’re confident in your ability to
pull off some great search engine rankings quickly, then starting with a more
broad blog might be a better option.
You can still
get some of the benefits of having a smaller blog by having categories for each
of the smaller niches on your broad topic blog. One last thing to keep in mind
is that your traffic will be less targeted if you run a broad blog.
If you have a
site about skin care, you may get a lot of traffic that’s just looking for
information about the best lotions or skin creams. But if you start a blog about something
specific, like acne, you’re more likely to get people who are ready and willing
to buy something.
Where Will You Host Your Blog?
A lot of
people start out by hosting their blog for free at one of the common blog
hosting companies. There’s nothing
inherently wrong with that, but it’s a much better idea to host your blog on
your own domain if possible.
Let’s take a
look at WordPress. WordPress is a very popular blogging platform. You can host your blog on their servers, or
you can download the software and host your blog on your own domain.
There are a
few reasons why you should host your own blog, rather than hosting your blog directly
on WordPress.com. For one thing,
WordPress doesn’t allow you to promote affiliate links on their domain.
So if you
want to make any money with your blog, you can’t host it on their server,
you’ll have to host it yourself. Another reason why you shouldn’t host your
blog on WordPress is the fact that you can’t use the variety of plugins and
themes that you could use on your own domain.
very limited as far as the functionality, so don’t expect to have anything
really cool on your blog if you host it there. You can find free WordPress
tutorials to help you get started with your blog.
look at Blogger. They do allow
commercial blogs, so you can post affiliate links there if you want. But they’re also against what they deem as
“spam blogs” or “splogs.” If they decide
your blog is spam, or they decide it’s “too” commercial, or they just don’t
like it, they can delete it for any reason.
all that hard work you put into it!
You have to
agree to those terms and conditions when you sign up. That means that even if you don’t actually
break any rules, they could still delete your blog if they chose. That’s a
pretty powerful motivator.
wouldn’t be a very pleasant thing to build a blog up to several thousand hits
per day, only to have it deleted (and trust me, I’ve heard these horror
stories). You’d lose all of that
traffic, all of those backlinks, all of your reputation and your search engine
all being wiped out overnight. That’s
not a good thing.
having a fire rip through your brick and mortar store and you don’t have any
insurance to rebuild.
important reason to host your blog on your own domain is that it gives you
credibility. If you host your blog on
your own domain, you’ll appear more professional, and more like an authority
figure in your niche.
automatically assume you’re more serious if you’re hosting your blog on your
own domain, rather than putting it up somewhere for free. If you do decide to
host your own domain, the first thing you’ll need to do is choose a domain that
contains a few keywords related to your niche.
If your blog
is about house cleaning tips, then try to get housecleaningtips.com. If that’s not available, go down your keyword
list and find the next best thing. Then
register the domain.
Next you need
to find a host for your blog. You might
want to choose a host that has Fantastico, which is a program that sits on the
server and allows you to very easily install WordPress (and other scripts)
without having to create and manage MySQL databases yourself.
Once you have
hosting, you just need to go to your domain registrar and set up the name
servers to point to your new host. Your
hosting company’s support should be able to help you with this.
Blogging Is Big Business
More and more
companies are starting blogs, and many people are even forming their entire
companies around blogging. Customers
really love blogs because they’re generally full of great (free) information,
they offer a personal touch that generally isn’t found on a standard corporate
website, and they’re not usually full of a lot of hype and hard sell tactics.
reason customers love blogs is that they offer a great medium for interaction. Visitors can leave comments and receive
responses to their comments. This helps
build loyalty to your blog and your company, and readers really enjoy this
level of interaction with someone they consider an authority figure.
It helps them
feel like they’re really being listened to, and like the company really cares
about what they have to say – even if that “company” is an entrepreneur like
you! Blogs are a fantastic way to build loyalty.
You can reach
your audience in a very personal way, must more so than with a standard, stuffy
stagnant website. Readers expect to see
some personality coming out in a blog.
If you really let your personality shine through, you can build a
following that will subscribe to your RSS feed and come back often, eagerly
waiting to hear more of what you have to say.
This is a
great way to brand yourself and your business.
Since you can get more personal with a blog, people start to get to know
you a bit as a person. This makes you
seem more real, and people begin to trust you and your messages
reason, people trust websites with identifiable people behind them.
when you’re blogging for business you should stay somewhat professional. It’s probably best not to post about your
aunt’s cataract surgery or your grandma’s cat that died. You can get a bit personal – after all,
that’s what really makes you stand out.
people who are reading your blog are there to find out information about the
niche, seeking solutions to their needs.
Keep your posts on topic, but get personal by providing your own voice
within those entries.
valuable information within your blog posts.
People aren’t going to keep coming back to your blog over and over just
to read about the new products you’re releasing, unless you’re releasing some
really revolutionary stuff.
to want to read industry news, tips and tricks, special strategies, and other
important information for free.
While it’s perfectly fine to blog about new product releases, it’s also
important to keep providing helpful information to keep your readers
lose sight of the fact that your readers are real people. You know what you enjoy reading in a blog,
right? You want solid information –
something useful. You probably don’t
mind the occasional sales pitch on a blog full of great information, but you’d
be pretty annoyed to reading nothing but pitch after pitch.
running a business blog, it’s important to keep your readers in mind. Give them the kind of quality information
they’re hungry for, and they’ll keep coming back for more. In fact, the more you give them for free, the
more loyal they’ll become, and the more likely they’ll be to buy from you in
all about informing and educating. If
you can do that, your visitors will form a bond with you and they’ll be sure to
spread the word about your blog so that your URL goes viral and it attracts an
even bigger following within your niche.
be very lucrative, not to mention it enhances your overall branding and
networking on the ‘net. Here are the
steps you need to take to get started RIGHT NOW:
1.) Pick a
niche topic (my advice is to go narrow).
2.) Find a
domain and buy it.
3.) Set up
your WordPress blog using your Fantastico host.
4.) Pick a
theme online – Google free WordPress themes and you’ll find millions you
5.) Set up
your blog for categories, ad space, and stick an opt-in box in it to begin
building a list.
posting to your blog using keyword relevant titles and entries.
bookmarking your blog and sharing that link to get it moving in the viral
8.) Test the
conversion of various products you promote on your blog and switch out those
that aren’t working well for you.
I hope you’ve
enjoyed this blog report. Feel free to pass it around and share it with others
you feel it might help!
One of the parts of content creation that are often forgotten is the marketing part. If you don’t market the content that you create, you won’t get as many views as you should – which means you won’t get as many sales or conversions. Thankfully, you can use infographics for your content marketing.
They Look Great – Well-made infographics look nice and catch the attention of your audience. This means that your audience is more likely to read them, as well as click through to read the rest of your content. Visually they are simply more pleasing and get more attention.
They Can Go Viral – If you play your cards right, there is potential for the infographic to go viral. They might not go as viral as the funny cat memes you see (depending on your topic), but within your audience community you may get a good conversation started.
They Explain Your Content Better – Sometimes data-centric content is hard to understand in only text mode. But when it’s put into a story in infographic form, it brings the information to life so that your audience can understand it better.
They Build Brand Awareness – If you watermark your content correctly and brand it so that it’s noticeable as yours, you can build extreme brand awareness. One way to do that is to host the infographics on your own website and allow others to embed it on theirs.
Search Engines Like Them – Google likes images and if you name your infographic properly with a keyword-rich file name, people who do searches for the information will find your infographic and your website. And if search engines like them, it means that you’re making a mistake not to use them.
You Can Build Your Expertise Quotient – When you can compile information that you’ve learned in an expert fashion, it will boost your expertise status to your audience. You’ll look more professional, and people will start to know you as the person with the information in your industry.
You’ll Get More Traffic – When you use infographics to spread information, you’ll get more traffic to your website – which will help you sell more products or get more clients for your services. The reason is that it’s easier to explain concepts faster with images than with just text.
Get More Engagement from Your Audience – Infographics can induce discussion among your audience in a way that pure text won’t. The reason is that people learn things better when also presented visually with images over just text and numbers. You can create discussions, make people think, and more – all with visual graphics that explain difficult concepts.
You can improve your content marketing by using infographics to help explain the content you create to your audience in a clearer way. The more ways you show your audience the information you want them to know, the better. Visually appealing infographics can help get the word out better, since they’re more likely to be shared.
Instagram is a highly visual site where you can brand yourself as a leader in your niche. It implements a variety of images, video, and text. You can use a mixture of these, but every post will need either an image or a video to accompany the text.
This social networking site is a great way to get free traffic to your blog and offers. The best niches for Instagram are those that are visual in nature, such as food and diet, travel, and inspiration.
An image that
you post doesn’t always have to be of some thing or someone.It can be of an
inspirational or motivational quote or a cartoon or meme that people can relate
to. While posts can’t be shared as easily as they can on Facebook, there are
tools that can allow people to re-post your Instagram shares.
may want to brand your URL on the images themselves.Make sure when you post to
Instagram, you are using hashtags to help your posts get found and shared among
Hashtags are strategic keywords that people use to identify a topic, person, or place. When a consumer wants to find posts on the topic, they type in a pound sign and the keyword like this: #keyword. You’ll want to use a variety of them related to your topic in each post.
For traffic purposes, you’ll want to have a link in your bio. This is shown directly below your image on your profile page within the site. Instagram does not allow you to post links with every single post that you share. Therefore, you can change the link in your bio periodically if you wish.
One thing you may want to do is have a link in your bio to an opt in or landing page. This way, you capture the consumers’ name and email address and can contact them in the future and send them to your blog and offers.
Instagram also has another feature known as stories. Here, you can engage with others on a different level. Using the story, you can share images or videos as well as stream live from within the site.
Regular images and videos will be shared for 24 hours with your audience. But when you go live, you get to choose whether or not you want the video to stay up for 24 hours. Make sure you are branding your domains at this time so that you can reap the rewards of the free traffic potential of the site.
autoresponder is one of the first tools that you’ll need to buy as an online
marketer. Most newcomers mistakenly wait until they have a large following, but
building a list is something that you should do from day one.
So which email autoresponder tool should you
invest in? Many people start with free. There are free tools that allow you to
build a list, but they aren’t always what’s in your best interest.
for allowing you to build a list, they often insert advertisements into your
emails.Not only that, but you are limited in the number of subscribers that you
possible, it’s always best to start off with a paid email autoresponder that
you can afford. The first thing you want to look for is reliability. You want
to make sure that all of your emails go out in a timely fashion.
emailing about your own offer or as an affiliate for someone else, it’s
important that you be able to compete on schedule whenever you need to. You
don’t want to set an email to go out at 11 AM EST only to see it delayed for
You also want an email autoresponder that
doesn’t have a reputation of having their emails go straight to spam folders.
You want your messages to get through to the recipient who has signed up for
Some of the
best companies that will help your messages get delivered are Aweber and Get Response.Whichever
company you choose for your email autoresponder, they should have a good
support system in place for your needs as a customer.
they have help available at all hours, along with in-depth tutorials that teach
you how to use the system.While free email autoresponders may not be the best
option, you don’t have to pay more than necessary for good service.
pricing that’s just right for your budget. You can find tools that charge a fee
based on the number of subscribers you have.That means someone who only has a
list of 5,000 subscribers would pay less than someone with a list of 25,000
That way, you
will hopefully be recouping some of your investment through your subscribers
and offers as you level up to a higher price point. Many of the autoresponders
have a free trial so that you can see whether or not the system is easy for you
to use, so make sure you take advantage of that.
is a social networking site that’s popular around the world. What’s unique
about it is that users can post Tweets or short messages of less than 140
characters. Users can ‘follow’ brands and marketers that they like to see these
of the benefits of using Twitter is that information can be Tweeted in real
time, meaning you can share the latest news about what’s happening in your
niche right now.
Ads or Networking –
Which Works Better?
marketers wonder what the difference is between advertising and social
networking on Twitter. The simple answer is that advertising on Twitter allows
you to carefully target a select group of users and present them with an offer
to interact with your brand.
get to pick that audience and the message you want them to see. You can vary
your message according to the different audiences that you’re targeting.
can focus on getting your message out to Twitter users who may not have been
exposed to your brand yet. For example, you might create a Tweet about your eBook
on clean eating and pay to have this Tweet promoted to other Twitter users.
users who see your Tweet will have the option of clicking through in order to
buy your product. But social networking on Twitter is all about selling your
post information that’s useful and focus on building a relationship with your
followers. For example, one of your followers asks about the best green
smoothie recipes, so you Tweet a link to your blog where you have recipes for
smoothies and an eBook that you’re selling on clean eating.
follower who asked the question then goes to your blog and loves what she
reads, so she goes on to buy your book and even Tweets about it to her
followers. This is social networking at work helping your business grow.
unless you paid to promote that Tweet about green smoothie recipes, your
followers are going to be the only ones that ever see it. If you’ve already
built a large following of Twitter users who love what you’re doing, then you
may not need to use advertising to get a lot of buyers.
is where building a personal relationship with your followers can come in
handy. Because your followers trust you, they’ll gladly promote you to their own followers, resulting in even more
growth because those people will then want to follow you.
important thing to keep in mind if you’re trying to decide between social
networking or advertising is the amount of time you have available to dedicate
to Twitter.If you decide to sell your products through social networking, it
can take awhile before you see results from your Tweets.
is because you’ll be focused on building relationships and it does take time to
get users to follow and trust you. But advertising doesn’t take as much time
for you to see the results because you’re skipping the relationship stage and
moving straight into the selling stage.
that different audiences respond to different tactics, so you’ll want to
consider that before deciding between the two options.If you pick the wrong
audience, you can offend people when you promote something to sell if that
audience is one that prefers a relationship-based interaction.
Building Your Twitter
all social networks, Twitter has active communities in a variety of niches. If
you want to get the word out about your online business, then you need to find
followers who are in your niche or are interested in the information or
products within it.
can start by looking at influential people in your niche. For example, if you
run a fitness blog and want to grow your brand, then look for influential
fitness bloggers who are already using Twitter.
these users and look through their Twitter profile to see who they follow (and
who follows them) and follow some of them. Bloggers who are in your niche can
often turn into affiliate partners if you take the time to interact with them.
you’ve followed all of the influential bloggers, then start looking for the
enthusiasts in your niche. Enthusiasts are often fans of your favorite bloggers
and love the niche you’re in.
may or may not be making money from their hobby but they are passionate about
it and they would open to the idea of making money this way.Connecting with the
enthusiasts is important because these are the people that will happily tell
their followers and friends about you.
don’t care if you’re a big brand or a tiny one. They just want to Tweet about
their niche and find others who feel the same way. While it can be tempting,
don’t follow too many Twitter users in a short period of time.
will often follow thousands of users each day and then post annoying and
obnoxiously repetitive Tweets. So to avoid looking like a spammer, try to
follow just 20 to 50 new users each day, maximum.
you want to grow your follower base in a hurry, you can use advertising. This
is called Twitter Promoted Accounts. When someone logs in to Twitter, they’ll
see your profile and have the option to follow you.
your profile will be the word promoted. That’s Twitter’s way of letting users know
they’re being advertised to. The good thing about promoted accounts with
Twitter is that you only pay for the people who actually decide to follow your
means that if you decide you’d like to promote your account on Twitter but no
one new interacts with your account, then you don’t have to pay Twitter.
However, given Twitter’s algorithms, it’s unlikely that you would promote your
account and not get at least a few new followers or some ReTweets.
in mind that Twitter allows you to choose who you’d like to promote your
account to by interest or location. This is helpful if you want to target only
knitters in Chicago or work at home moms across the globe.
way to find new followers on Twitter is to search for Twitter chats online.
Most niches have a regular chat once or twice a month. Participating in these
chats is a great way to build connections and grow your following.
example, there’s a popular chat on Twitter called #RunChat. At 8 PM EST on the
second and fourth Sunday of each month, runners get together on Twitter. During
winter, they might discuss the best gear to use to keep warm when running
there’s a new gadget or product release that helps runners, they might talk
about that, too. You can join these chats by Tweeting as usual but adding
#RunChat to the end of your Tweet.
other users that are following the run chat hashtag will see your message and
respond. This is a great way to use your own list of subscribers for a live
interaction and more exposure of your community and leadership skills.
that Work on Twitter
you decide to use advertising to boost your Tweets or plan to go the organic
route, there are some promotional tactics that work well on Twitter. You can
use these tactics for a variety of products and services.
only thing you want to be careful about is posting status updates that are too
similar, too often. If you do this, then you’re probably crossing the line
between promotional and spammy.
don’t want to get a reputation as a spammer on Twitter because it will make it
hard to build an engaged audience. Many marketers and businesses plan a Twitter
want to plan this several weeks before you release your new product to get the
most exposure. Start by posting that you’re working on a new project to release
soon. Don’t post too many details initially, because your product may change a
lot between the creation and launch phases – plus, you only want to share
teasers to keep the people hooked.
you’re a week from the launch, then begin Tweeting little hints. You don’t want
to make it so obvious that users can easily guess what you’re releasing.
Instead, you’re trying to make them curious so they’ll be paying more attention
to your Tweets than usual.
day or two before the launch, you can post a picture of yourself hard at work.
If your product is content based, then take a selfie with your laptop. If your
product is audio-based, then take a selfie as you’re editing some audio tracks.
the actual release day comes, you’ll want to post repeatedly about your new
product. One way to do this without annoying followers is use to a variety of
content to share information.
example, if you’re releasing a premium WordPress plugin, post a picture of your
plugin on a live website. Create a Vine video showing the settings page of your
plugin. Then post this video to your Twitter account.
messages from users that are talking about your product and be sure to thank
them. By sharing both the creation and
launch stages with your followers, you’re letting them feel like they’re right
is important because users that feel a connection with your brand are more
likely to ReTweet your content and share it with their followers. Another
promotional tactic that works well on Twitter is a Tweet to unlock campaign.
this case, you post a special discount for one of your products on Twitter. The
catch is that users only get the discount if you get a certain number of ReTweets.
This encourages users to ReTweet your message, resulting in more followers for
you want to be reasonable about your Tweet to unlock plan. Unless you’re a
celebrity with millions of fans, you probably won’t get one hundred thousand ReTweets.
Instead, shoot for a smaller number like fifty or one hundred ReTweets.
can also encourage users to follow you on Twitter in exchange for exclusive
discounts. This is a great way to motivate followers to make a purchase from
to offer coupons regularly for the best results.
could start by having twenty percent off Tuesdays with a special coupon that
your followers can enter during checkout to get their discount. But you should
also disable coupon codes after a short amount of time, like twenty-four hours.
adds a sense of urgency to your Tweet.
You want your followers to feel like they’re going to miss the discount
if they don’t use your code right now.
Use Analytics to See
you do or don’t advertise on Twitter, each user has an analytics section. This
means that you can look at your Twitter stats for the past month. Your
analytics dashboard can give you valuable insight into your Twitter campaigns
if you’ll take the time to look it over.
will show all of your Tweets for the past month and you can see which ones were
most popular and which ones received the most responses. Look for patterns as
you examine this data.
your Tweets that have questions in them get 25% more views. Maybe your Tweets
that contain a link to a photo never do well and are generally ignored. This is
data that you can use to build better Twitter campaigns.
you’ve looked through your Tweets in the last month, examine your Tweets for
the past few months. This will give you a good idea if certain topics are
always popular or if your discount coupon is really boosting sales as much as
you had hoped.
analytics dashboard can also show you how many clicks were made on your links.
This can let you see which links your followers were most interested in and can
help you see what types of Tweets prompted your followers to take action.
also be able to see how many ReTweets, replies, and favorites that you
received. These numbers usually only make up about 5% of your Tweets. That
means for every hundred Tweets you send, you’ll probably only have 5 followers
interacting with your content.
thing you can use analytics for is to gather data about your followers. You can
learn about the top interests that your followers have and use this information
to your advantage.
example, if you’re a fashion blogger and you notice that a lot of your
followers are interested in photography, then you could do a blog series on
photography tips for fashion bloggers.
also be able to see other accounts that your followers are interacting with.
This can be a great source of new people to connect with. If you’re not already
following these other users, then you should be.
you click the follow button, look at their recent content and pick one Tweet to
engage with. You can favorite, ReTweet, or respond to this Tweet. When you do
this, you almost guarantee that the other user will look at your profile, too.
analytics may not keep data on all of your Tweets. But that’s okay because you
can use the export your data into a file that you can look over later.
the best results with Twitter, you don’t want to focus on just one part. Many
marketers find that it’s best to use a mixture of advertising and social
networking to gain followers and interactions on Twitter.
A Guide to Handling Your Internet Marketing Start-Up Costs
marketers are polled about their biggest frustrations, you can always count on
the newcomers to list start-up costs as one of their top concerns.
It’s a valid
one, too – because unless you know exactly what you want to do and the best way
to get there (which newbies don’t), you could end up spending a small fortune
and have nothing to show for it.
many reasons who people are so anxious about start-up costs. One is because
when many people go into Internet Marketing, they’re already at a place of
reason is that friends and family are skeptical and uninformed about online
marketing, so they’re carefully watching you spend money and reminding you of
how long you’ve been waiting for a return on that investment.
You need to
have a plan going in. It doesn’t mean you have to know exactly what you want to
do yet, but there are minimal preparations you can make before you end up with
less money than you came in with.
There Are Options for Starting 100% Free
It’s a myth
that you have to “spend money to make money” with Internet marketing. Some
people say this because they have something to sell and they want you to buy
you don’t want to be so tight with your money that you prevent yourself from
growing a formidable business the right way. Have a nice balance of common
that you’ll eventually want to put some money on the table if you want to take
this serious. If you’re just playing online and thrilled when a dollar happens
to come into your PayPal, then that’s fun and you can continue that – but
that’s not considered a true entrepreneurial spirit.
If you’re in
a dire financial situation and you have to make this work, but don’t
have a penny to your name, then you’ll be happy to hear there are options for
Here are a few examples:
publishing – 100% free
marketing on Squidoo, Zujava, Hub Pages, Bubblews, etc. – 100% free
services – 100% free
Now those may
not be the exact things you planned on doing online for the long haul, but if
you want it bad enough, you’ll get started however you can, get some money
coming in, and then morph that into something you do want to do.
There are no
excuses for procrastinating and waiting until you have mega bucks to invest.
The Right Time to Take on This Kind of Commitment
you don’t have a choice. You get a pink slip from your boss or you end up with
a medical disability and you’re floundering from home wondering if those
“envelope stuffing” offers in the back of a magazine are really viable.
Internet marketing can work for you in a pinch – but you have to use
common sense, shop smart, and work off of a plan. You can’t just log on and buy
everything on a whim hoping for some push button magic moneymaker.
work like that.
If you have a
choice, then the right time to commit to an Internet marketing career is after
you have taken some time to educate yourself about the business – and saved up
a bit of investment money that you can use.
You want to
have some time to develop your business, and that means you need time to:
yourself about the industry
who you can trust and build relationships with them
the technical ins and outs of the business
courses that you buy
emails and handle customer support
This could be
before you leave for work each day, on your lunch hour or after work and on
weekends. Or, it could be a fulltime gig for you if you’re retired or
unemployed with a savings.
Why are we
talking about the time commitment? Because if you don’t have time, then it
becomes a money problem. You’ll start trying to throw money at anything that can
pay off fast for you.
Knowing What Kind of Costs You Can Expect
How much do
you need to save up? What will you be buying? Let’s go over some options for
newbies and what you might need to pay for as an online marketer if you’re
finished with or don’t plan to take the free route.
If you’re not
educated about online marketing, then you may want to buy courses that teach
you what you need to know. For example, if you want to publish on Kindle, then
you might buy Kindling or another Kindle course that shows you the ropes.
plenty of free information online, but it’s a convenience to get content that’s
organized and more detailed from people who have experienced success in a
from free or low cost ($7) to mid-range $37-97 courses to those that are priced
in the thousands of dollars range. There are boiler rooms where sales people
will call you based off of a low investment you make – and pressure you into
maxing out your credit cards because you won’t want to pass up on this
will be a necessity for certain things. You need to be in control of your
business. It’s great to use sites like Squidoo to make affiliate sales, for
example, but you might wake up tomorrow and find that your entire account has
happen when you have your own domain. And domains are one of your cheapest
investments that provide you with a certain amount of authority in your niche.
such as dot info domains, are less than $2 per year. Others, like the most
popular dot com addresses, are only around $11 a year – but even then you can
usually find a monthly coupon code to cut that in half or more.
what keeps your site live and online. You can get hosting for one site, or
unlimited domains. It too is dirt cheap – but it’s a monthly payment of
anywhere from $4.99 to $11 a month, depending on which service and plan you
Advertising and traffic
marketers never pay for traffic and others only use paid traffic. You can go
either route, or a combination of the two. Free traffic can be generated from
sites like Twitter, Google Plus, Facebook, etc.
can be found using solo ads, AdWords campaigns, and other avenues. Costs can
vary – and you can do things on a small scale (like send a solo ad to a small
list) and then grow it over time.
tons of tools you’re going to encounter on a regular basis when you’re a new
Internet marketer. In fact, many of the courses you take will make it sound
like you won’t succeed unless you buy the tools.
to have to be discriminating. Consider what you really need versus what’s a
luxury item as you’re starting off on this journey. Keyword tools are a good example
You can pay
hundreds of dollars for some top-notch keyword tools. You can also use free
keyword tools that get you started. They may not provide as much in-depth
detail as the paid ones, but that’s okay – it’s enough to get you rolling.
autoresponders are another option. You can use free tools like MailChimp if
money’s truly an issue. Or, you can use Aweber’s $1 first month trial option
and then ay $19.95 a month after that.
to want graphics for your website (a minisite package, for example). Those will
include the background, header, footer, and even eBook cover graphics if you
put out your own info product.
business grows, or whenever you encounter something you don’t know how to do,
you’ll need funds to outsource to someone else. You might outsource technical
tasks – or time sucking tasks like writing.
Prioritizing Your Spending
There are a
million opportunities being thrown in the faces of newbie marketers. You’ll be told by everyone that you have
to have certain courses, tools, and other items.
You have to
prioritize what you want to spend money on according to what’s most important –
and in what order. For example, you don’t want to spend money on a domain until
you know what kind of business you want to operate.
Make a list
of items you really think you need and items you want, and then put them in
order of importance based on timeliness – at what point in your career do you
need to have them?
You may not
know this right away, but as you educate yourself about Internet marketing,
you’ll have a better idea of when to invest money. Also, make sure you stick to
experienced marketers with hard-selling boiler rooms pressure you into charging
up your credit cards or getting into debt. You should save up for what you need
and then pay it without anchoring yourself down in debt.
that as you begin profiting, you start re-investing some of those earnings back
into your business. You want to keep up the momentum and put your efforts on
track to grow your success.
Alternative Options to Help You Move Forward
with people to get ahead faster is one way you can cut costs and increase your
productivity. You really need to be careful about who you partner with, though.
who has opposite talents of what you have. For example, if you can write well,
and someone else can handle technical tasks, that might make a great pairing.
others to get what you need and want when you’re just getting started. If you
see a course that you want, but you don’t have the cash, why not contact the
owner and see if they need anything you have to offer?
If you can
write, offer some free pages of content in exchange for a copy. If you can do
graphics, provide them with a free minisite or ecover as an exchange. Don’t be
too proud to make an offer to help build your business.
As you start
growing your business, remember that speed and satisfaction aren’t the same
things. You might find ways of profiting fast, but that doesn’t mean you’re
going to be happy with that business model for the long-term.
Be willing to
reevaluate your business model over time as you start making money and have the
means to branch out and do something that will truly make you content.
online marketer means you have the added weight of trying to connect with your
target audience in an often sterile, faceless, nameless environment.
consumers are used to dealing with nothing more than a domain name and product
image online, but if you can go the extra mile and build a brand and a
connection to your customer, you’ll easily be able to dominate in your chosen
basically seven elements you can incorporate into your brand building strategy.
We’re going to go over all of them and then you can analyze your own efforts
and see where you’re doing things right, and where you need to step up your
The Right Name
working online, you walk a fine line between developing a catchy name and one
that’s easily findable and recognizable. By recognizable, we mean a name where
the reader instantly knows what your business is all about.
look at the comparison of these domain and business names and see which one you
feel is a better option for online marketing:
versus StopDogBarking.com – First of all, who uses the word “yelp” these days?
Secondly, dog barking is a more common phrase than yelping, so your search
traffic volume might be a bit higher. At the very least, people won’t have to
winder what the site is about.
versus SecondhandSmokeDanger.com – The first name is vague and odd. Billowing
usually describes smoke, but the whole domain name is confusing at first glance.
The second one is blunt and obvious to the consumer.
mean you can’t have a catchy, non-obvious name? Not at all. But if you decide
to go that route, and choose something where it’s not obvious, then you
need to be prepared to increase your branding even more so that people
associate the name with what you want them to.
you’re going to want your domain name to be the same as your business name – so
you want to keep it as short as possible. The more opportunities for mistakes
that there are, the higher the chance someone will typo and not be able to get
to your site.
doesn’t always have to be a company name, either. You can use your personal
name and brand that if you want to. Many marketers do that online – and
it works just fine!
Look at people like:
Those are all
brands – but they’re built around a person’s name. And just because you don’t
have your own TV show or aren’t putting on global seminars, doesn’t mean you
can’t brand your name, too.
A Well-Branded Design
design will say a lot about who you are as a company and a brand. Let’s take
the IM niche as an example first. You can land on two blogs – one has ads
crammed into every space on the blog.
sidebar ads, ads under the header, pop-up and exit ads, text hyperlink ads, and
more. Your whole experience is spent dodging pop-ups and being blinded by
blog is clean with content being the main focal point. There might be a little
bit of advertising going on, but they don’t draw attention away from the
content – the simply supplement it.
design and layout of your online site tells a lot about your intentions. Blog
#1 is out to make money by pushing whatever they can on you. Blog #2 is there
You want your
design to be obviously related to the niche, just like you’ve done with your
brand name and domain. If it’s in the diet niche, for example, then you might
incorporate these into your design:
clean colors (motivational, not dark)
of happy, smiling, trim and fit individuals
You can have
something created specifically for you – not a template – if you hire a good
graphics designer. They can also make sure that everything you use design-wise
online matches, so that you’re branding across the board. That includes:
Twitter background and profile header
Google Plus profile…and more.
how you want your brand to come across. Do you want to be fun and silly or
serious and professional? Your design and graphics should reflect that.
A tagline is
your motto of sorts. It’s what you want to be known for. It’s typically worked
into your WordPress blog profile so that search engines pick it up, but it also
can be integrated into your graphic design.
your header image on your blog can include your tagline, as can your Twitter
profile’s background or your Facebook cover image. What should your tagline
It should be
a reflection of what values you hold dear – of what your business or products
will provide to the customer. It’s how you act and how they should perceive
Here are some examples of taglines:
Outside the Bun – Taco Bell – This tagline urges people try something
different. They’re saying they’re unique. Better. More qualified.
Do It – Nike – No excuses. This company is all about serious athletes, not
I’m Worth It – L’Oreal – Gives off an air of upscale indulgence, even though
it’s not from a spa – it’s an over-the-counter product.
Think of a
tagline – the shorter the better – that you can use everywhere online to help
brand your business with the right mindset. It’s okay if you don’t cater to
everyone – in fact, it’s better to weed out your non-audience.
You want to
attract the right people to your brand. If you’re sarcastic, you want people
who appreciate that – not people who will constantly complain about that to
What Will Your Voice Say About Your Brand?
will say a lot to the public online about what your brand is all about. You’ll
be creating conversational content online – not sterile, college papers for
Will you be
argumentative? Call people or competitors out? Will you be gentle and
motivational? Maybe a mix of the two? Figure out what you want your voice to be
This may mean
you have to tone down your personality. For example, if you’re usually sarcastic
but online, it comes across as rude, and you don’t want that, then you can
change it. Or, you might have to ramp up your personality a bit if you’re
typically shy and reserved.
Secure Your Brand With Heavy Socialization
If you don’t
brand yourself online, someone else will brand you. You never, ever want to
leave that up to chance because people are actually more likely to speak
up when they have a negative experience than when they have a positive one.
There are at
least six areas where you have to socialize your brand online. Let’s start with
your blog. It’s up to you to engage in conversations with your blog readers.
Ask them to leave comments and then respond to each one.
Try to secure
some guest blogging opportunities where you go out in front of another
blogger’s audience and build a relationship and brand yourself in front of
them. Again, carry on conversations with them in the comments section.
niche’s forums you can brand yourself online. First, do it by posting and
commenting with very valuable, helpful commentary. Don’t post a lot of “me too”
posts just to get your post count up.
Make sure you
use a signature file with your site links and your tagline, so people instantly
know how you tend to perceive your business and how they should, as
Get a Twitter
account for branding purposes. Twitter allows you to brand in several ways –
with your 140-character Tweets, where you can share your voice and message –
but also with your background image and header profile graphic on your Twitter
as well. Facebook can send you a ton of traffic – and you get to interact
directly with your audience and let them share your branding message with their
excellent for branding purposes – or any video platform for that matter, but
YouTube is the most popular one. You can get on camera (or at the very least
use screen capture and record your computer screen while you talk and give them
audio of you).
hearing your voice and seeing your mannerisms can say a lot about your branding
– things that plain text on a computer screen just can’t convey. It works both
ways though – if you’re monotone and boring, then it might damage your brand,
so make sure you practice.
is a great tool rising in popularity. They’ve built a platform perfect for
branding. You can use posts like Facebook, but you can also do live hangouts
with your prospects and customers and let them interact with you in a live
Branding Through Email Marketing
marketing is a tool that your customers allow you to use to brand yourself to
them. They’re giving you permission to access their lives on a regular basis,
rather than you having to wait for them to contact you.
You want to
stay in touch often enough that they don’t forget you, but not several times a
day where you become an annoyance. Email them whenever you have something worth
It helps if
you position yourself as a marketer who is always on the cutting edge of your
niche. It’s very easy to do – you just keep an ear to the ground and know
what’s coming out about your topic.
Sign up for
Google Alerts for keywords in your niche. Check on Google daily to see what the
buzz is. Type in your niche, such as “ant aging” and then click on the News
category and maybe the blog category, too – to see what’s being said that day.
You can then
use a news story or other blog as curated content (where you take a snippet,
link back to the original article, and add your own commentary about it).
campaigns are on-going efforts – not something you’ll set up once and then
abandon once it’s done. You want to evolve with whatever social web 2.0 sites
get launched, and remain aware of where your target audience can be found.
come online looking for an easy (and fast) way to make money. Many are in the
throes of desperation, and without being able to find work offline that
sustains their families, they turn to the online marketplace for opportunities.
To say that making
money online is easy would be a lie. It’s not a point blank fact for just
anyone. It requires the individual to possess certain mindset skills – such as
determination, clarity, fortitude in the face of setbacks, and more.
You have to
be willing to pursue your business model(s) like it’s your prey and not let the
self doubt that everyone eventually feels overpower you. If you can harbor a
mindset that supports, instead of defeats you, then you’ll have a much easier
time of making money than the rest.
think desire is the only personality trait you need to have, but it’s simply
not enough. You can want something a lot, but unless you know how to face every
obstacle that you will encounter, you
won’t cross the finish line.
that success in online marketing requires you to put yourself out there. That
means you need to get past your fear of people thinking you’re not good enough,
not pretty or handsome enough, and don’t possess leadership qualities they’re
Think of it
this way – there’s always someone out there who knows less than you do. There
are people who don’t know how to send an email, people who want to grow a
garden but don’t know the difference between fertilizer and top soil, men and
women who would like to pick up golf but couldn’t tell a driver from a 3-iron.
If you ever
have any doubt about your qualifications, just focus on these people. They want
someone to lead them. Now let me ask you this – would you rather be led by
someone who is so far past you, they’ve forgotten what it was like to be a
forgets to fill in the gaps of information because it’s been so long ago for
them, they just assume everyone knows that stuff? Probably not. You want
someone who has the skills and ability to plow forward ahead of you, while
keeping in mind where you’re at in your journey.
This is what
your target audience will want from you. They want you to guide them. And not
everyone will want the same guidance. It’s okay to weed out your non audience.
Some people learn better in different ways – audio for one person, video for
another, text for someone else.
those who like to watch things unfold, people who need hands on tutorials, and
some who have to have direct one-on-one hand holding through it all. You’ll be
matching your best skillset with the needs of your audience, and letting the
others find the best person to teach them, if it’s not you.
to look at 6 easy ways to cash in online – providing you have the mental
resilience to go for it. It’s okay to discover that one business model isn’t
right for you. But don’t narrow down the list so much that you pigeon-hole
yourself into one area because it’s risky for your financial security to have
all of your eggs in one basket.
affiliate marketing is a wonderful way to start online for zero to very little
investment. It’s perfect for those who don’t want to be the creator of a
product and for those who don’t have a lot of start up money for their online
promote a wide array of tangible (physical) products online, but it’s best for
someone who still wants to position themselves as the expert for that niche.
People will want to get buying advice from someone who knows what’s best for
So if you get
into a niche just because the products have a high price point, yet you know
nothing about electronics (for example), your audience won’t be able to trust
affiliate marketing is basically looking at the marketplace and making
recommendations for your audience based on their specific needs. That means you
have to uncover their needs on your own, using keyword tools, common sense and
research on consumer reviews and more.
So let’s take
gaming headsets as an example. The best person for the job would be someone who
games. This person would know that there are all different kinds of needs and
wants gamers have in their headset design.
will want headsets that don’t give them a headache from being too tight.
will want headsets that fit nicely with glasses.
will want headsets that block out all outside noise.
will want headsets that don’t make their ears and head sweaty.
know that kind of stuff if you weren’t a gamer – you’d probably just go on
hints like, “cheap headsets” or “bestselling headsets” and in order to truly be
successful as a tangible niche marketer, you have to prove to your audience
affiliate marketing can be an evergreen, year-round business, seasonal – or
both. You want to think in terms of how consumers shop. So obviously, toys
would be an evergreen niche – because people buy toys for birthdays and “just
because” all year.
September through the end of December, there’s a huge boost in how many toys
are sold because of Christmas shoppers. So this is a dual tangible niche –
evergreen and seasonal.
the same. Diet products are sold year round. Treadmills, workout DVDs,
nutritional supplements and more sell all the time – but right before New
Year’s resolutions, there’s a big spike in sales. Likewise, right before Spring
break and summertime when people want to slim down for their beach attire.
Now if you
chose a niche like “Christmas décor,” then you’re pigeon-holing yourself into a
seasonal gig. Yes, you might sell the occasional odds and ends at other times
of the year, but it’s a primarily seasonal niche.
affiliate promotions are mainly done on Amazon, but that’s not the only place
you can sign up to sell. Many Amazon Associates were very disappointed to see
their state be put on the no promo list, and many lost their entire business
because they put all their eggs in one basket.
You can sell
through Commission Junction, Share-a-Sale and many others, too. Go to a website
for a store you want to promote, such as Walmart or ToysRUs.com. Look at the
bottom for a partner’s link and sign up with whoever they’re affiliated with.
love to get advice from an outside source before they go shopping. The sheer
number of items for sale can be daunting, and if you, as an affiliate, take
time to compile “best” lists or lists of items for a specific purpose, it’s
very helpful to the shopper.
start promoting on Amazon or other programs, you’ll want to have a plan of
action. Don’t have one site that promotes anything and everything. Have a theme
of some sort.
It could be
home goods, electronics, or something narrower such as kitchen appliances, toys
for toddlers, or electronic gadgets for golfers. You want to become an
authority site for your target audience.
Launch a blog
to review the products. You can do a mixture of text and video, and even
include some unboxing videos where you showcase the new purchase on camera and
give your thoughts off the cuff.
your goal is to get the reader to click through on the link – but that doesn’t
mean you lie or gloss over obvious criticism of the product. Consumers are
savvy, and you want to cater to their needs with honesty.
If you’re the
type of person who loves interacting with an online audience, then digital
affiliate marketing might be right for you. It’s not as hands off as tangible
products, there’s more of an emphasis on it being a solution to a problem,
rather than the specifications of what the product includes. Of course, readers
do want to know what’s included, but more importantly, they want to know if this
digital download will be the answer they were searching for.
The types of
people who buy digital downloads want instant gratification in terms of getting
the information. They don’t want to wait and drive to a bookstore or order
something via Prime on Amazon.
seeking information on a whole host of topics – everything from health and
weight loss to success and mindset – even dating and gardening can be on the
digital promotion frontier.
They want the
info now, and they’re willing to pay a little more to get it. That’s an
attractive reason to promote digital products as an affiliate – because instead
of a few pennies on a tangible book on Amazon you might get $20-100 or more on
a digital course that your audience loves.
affiliate, one of the great things about promoting tangibles is that it’s often
more interactive and supportive than a tangible item is. If you promoted a Tony
Robbins book, there’s no guarantee your buyer would ever get to actually ask
him a question.
with digital downloads, the support is just an email away, and many product
creators have blogs, webinars, and fan pages where they’re constantly rubbing
elbows with their customers.
download promotion can come in many forms. It can include:
also be a mixture of the above items. And don’t forget coaching programs, too!
You might be able to promote a coaching service and earn a commission off of
that live interaction.
promotions are typically year round, evergreen niches, but there’s one
exception. There are some niches where timing does matter, such as gardening by
the season, dieting for New Years’ resolutions or Spring Break, or the Survival
niche whenever something happens on a financial or health scale that threatens
to wreak havoc on citizens.
But as you’ll
notice, all three of those digital niches are also evergreen – they just have certain times of the year when
sales might spike. A topic like “nail fungus,” however, wouldn’t have a spike –
it would just be year round.
promote a digital product, you’re not just promoting the information itself.
You’re promoting the person selling it. So you have to be very careful to align
yourself as an affiliate with trustworthy sources.
As a digital
affiliate marketer, you want to familiarize yourself with the launch of
products in your niche. This means getting on notification lists for JV (joint
venture) opportunities. You can check launch calendars and sign up on the list
of the product creator to find out more details and get access to tools that
other affiliates might not have.
You can also
check affiliate platforms like ClickBank, JVZoo, Warrior Plus and other places
to see what’s recently launched so that you can get in early on a launch, if
you didn’t know about it beforehand.
different schools of thought about when you should promote digital products.
Some people think you shouldn’t promote often, while others say every email
should have a promo in it.
That’s up to you
– only you will know the preferences of your list. While the tangible niche
doesn’t always open itself up to subscribing, the digital one typically does –
especially if your free opt in gift is enticing enough, and your newsletter is
valuable enough to keep them.
A good rule
of thumb is to keep the value at the forefront and that way no one will be
disappointed to where they feel like you’re spamming them or using them as a
cash cow to milk whenever they feel like it.
promotions will be done in three places. The first is your blog. You’ll be able
to conduct thorough product reviews of the digital products and explain the
pros and cons of each one.
You can have
banner ads, text links, and more on your blog. This is a great place to
participate in what’s known as a launch jack. When you jack a launch, you’re
positioning yourself to take a large portion of the traffic for that product.
instance, a few weeks before a launch of a product, you can begin blogging
about it and using the title in your blog posts. The day of the launch, since
people will be looking for information online about it, they’ll come to your
review, and then head to the sales
You can also
promote directly inside your emails to the subscribers who join your list. You
never have to send them to your blog from that point, just directly to the
product’s sales page.
course, social media also offers a place for promotions. Twitter and Facebook
would be the two most-used social media sites for text-based promotions, but
you can also try Pinterest for images, and YouTube for videos.
affiliate marketing is a great business branch to combine with tangibles. Not
only does it provide you with increased income, but it also helps your target
audience get more out of their search for solutions to their problems.
You might be
in the stress niche, and find that you can promote stress relieving tangibles
on Amazon, with meditation or EFT (Emotional Freedom Technique) products in
digital format. The two go hand-in-hand nicely.
As a digital
affiliate marketer, you want to have a strategy that makes you a leader in the
niche, even if you don’t have a product of your own. That means you need to
gain respect for the products you promote (as well as the people).
review copies, or purchase the product yourself so that you can review, instead
of simply promote it to your audience, sight-unseen. Giving a thorough review
builds trust with your audience, but only if you’re honest about the product’s
As a digital
affiliate marketer, you might be able to include a bonus, depending on the
platform. That way, if the customer buys through your link, they get an
well on JVZoo, where the bonus can simply be uploaded by you and downloaded by
the customer inside their purchase area. Make sure your bonus is relevant and
pairs well with the product being sold.
mistakenly believe that digital product creation is reserved for those who are
already big names, who already have a following, who have certain upper level
degrees or experience – but they’re wrong.
create a digital product, and it’s often the launch pad for some of the better
known experts in a niche. It’s what puts them on the map. And this can be
intimidating for some people, who feel shy and uncertain of their abilities to
product creation is very lucrative. Not only do you earn money from the sales
that you generate with your traffic skills, but you also recruit an army of
affiliates who go out getting more leads for you to convert, so your earnings
for anyone who wants to teach in a niche. You don’t have to have a degree, a
set number of years’ worth of experience, or anything else. As long as you have
an idea and slant for your product, it’s a green light situation.
So what does
a digital production endeavor look like? Well first of all, it can be anything
you want it to be, as long as it’s online content. The content can come in the
combination of those items. So you’ll want to start with whatever format you
enjoy most and are experienced with. Sometimes, you have to look at what you’re
good at (and not as good at).
if you “um” and “ah” a lot, then podcasting probably isn’t the right choice for
you, unless you work on your verbal skills. If you make tons of typos, spelling
or grammatical errors, then text may not be a good fit.
product is going to teach your readers something – educate them about your
topic. So if you’re into diet and fitness, you might teach them how to adhere
to a Paleo diet plan.
into survival, it might be how to prepare for 72 hours, or a year. If you’re
tackling the dating niche, you might teach men how to pick up women, and so on.
You want to have a solution to the problem your target audience is
launch digital products that are evergreen or trend-based. If you go with a
trend product, then you have to jump on the topic quickly and get it to market
before your competitors do.
If it’s a seasonal
product, then you’ll need to prepare well ahead of the date, and give yourself
enough time to recruit affiliates, and give them
enough time to plan for your launch – at least 3-4 weeks’ notice.
cards right in your niche, and you can launch one digital course after another.
This is why specific “one problem, one solution” courses work so well. Instead
of trying to cover everything in one course, you have it broken up into
multiple selling opportunities. Plus, it makes it easier on your audience to
digest and implement.
You can sell
your digital courses on many platforms. Here are a few of the more popular
– this is a digital platform where they handle all of your affiliate payments
for you. They have a healthy seller base where all sorts of niches are
represented (not just online marketing), such as home and garden, parenting,
self-help, and more.
– this is a real education-based platform where you list your online course and
recruit students from within. Your course has to have at least 30 minutes of
content, and 60% of that has to be video.
– this is a great place for affiliates to find products to promote to the
Internet Marketing and other target audiences. When you list your product,
affiliates can find it in the marketplace and apply for approval to promote it.
Plus – this is similar to JVZoo in that it caters primarily to Internet
Marketers, but also has other products for sale. This is mainly connected to
the Warrior Forum as a place to host your sales letter.
Website – this is hosted on your own domain, and you can connected it directly
to PayPal to take payments. There are various programs you can invest in to
host an affiliate program where you pay the affiliates yourself. This option
does not give you a built in list of customers or affiliates as the other
platforms do, so it takes more work.
Why would you
want to go this route, instead of just promoting products as an affiliate?
There are many reasons, including the fact that maybe you have something unique
to say – or you don’t like what’s being taught to people by others.
It’s also a
great way to become a published author in digital form, and it provides a level
of residual income that you don’t necessarily have with promotions as an
affiliate, or with services provided to others.
started, you’ll need to decide on a topic you want to teach first. Then pick a
specific slant. You’ll want to choose a format. Remember, if it’s going to be
hosted on Udemy, then it must contain a good portion of video.
time to create good content. This is your reputation on the line, whereas with
affiliate promotions, it’s not as much your reputation as it is someone else’s.
There’s not set amount, just create enough to thoroughly teach the solution.
proof it or test it for you after you get it uploaded onto your chosen
platform. You want to make sure it’s all in perfect working order and that
there are no glitches.
recruiting affiliates and start work on your follow up product, because digital
product creators often develop a series or set of info products they can sell
to the same target audience over time.
When you have
a story or information to share with the world, you want to get it out in the
easiest way possible. Sadly, that isn’t by going through a traditionalpublishing
house- and it’s not because your work doesn’t have value.
agents and editors are the gatekeepers of the traditional print publishing
world, and it’s a business that’s based solely on a few peoples’ opinions. But,
we all know those opinions can miss the mark.
An example of
this is J.K. Rowling, author of the extremely popular Harry Potter series. She
struggled to get any publishing house to take interest in her work and yet, her
writing was top selling material.
So if you’ve
been told no, or if you just want to
see your work in print, there is a better way – and that’s by using Amazon’s Kindle
publishing method. If you’ve always had a dream to write fiction, then you
should go for it.
Life is too
short not to chase after your dreams. Thankfully, Kindle is a wide open door
that levels the playing field when it comes to writing. All you need is a
little know how to get it done.
there are a few things you’ll need to learn about writing fiction if you want
to have a successfully selling Kindle book, but plenty of authors have done it and
are making a lot of money since they took that leap into the digital publishing
the only way that people can benefit by turning to Kindle publishing. There are
plenty of nonfiction books published as a Kindle edition, too. The program is
perfect for anyone who has some insight or wisdom that they want to share with
usually useful information that has a waiting audience willing to pay to get
that information. It can range from topics like how to set up a garden to
getting started in dog training and more. There are so many things that people
want to do, but they don’t have the knowledge.
what you know, you can reach a greater audience, establish yourself as an
expert and boost tangible or intangible sales. Going through Kindle publishing
is the perfect venue for any would-be or established entrepreneur who wants to
make money online.
It’s so easy
that Kindle publishing can be used by beginners. But it can also be used by
anyone who already has an established business and is just looking to expand.
Kindle has all sorts of ways that their books are promoted and that’s half the
battle – the marketing of it all.
There are so
many people in the world who had their dreams dashed because traditional
publishers said no. Here’s a little tip that you might not realize. The odds
that the actual publisher ever even saw your work is slim.
because in every single publishing house, there are assistants or interns who
go through the manuscripts, or slush piles, as they’re called. These
assistants, often fresh out of college and with very little publishing
experience, decide if the work is worthy of being seen by the editor.
It’s the same
setup at most literary agents’ offices. An intern will make the decision. While
that doesn’t seem fair, the reason behind it is because agents and editors see
hundreds of manuscripts each day.
only one person, it’s only natural that they would need help. Knowing what goes
on behind the scenes, it’s easy to see why your manuscript didn’t get the
attention that it should have received.
So if you’ve
been rejected, take heart. The odds are very high that the rejection had
nothing to do with your work – but that the person who saw it wasn’t
experienced enough to realize that it should have been passed on to an editor,
or it just wasn’t that one person’s personal preference.
a very subjective business. You have to have a thick skin and a mindset of determination
to make it. That’s how Kindle publishing can be an answer to all of your dreams
if you have the perseverance to go for it.
on Kindle simply means doing the work that a publisher would normally do. It
means that you have complete control over the content of your book. When you go
through traditional publishing, the entire event is a series of approval
You have to
get the approval for the manuscript from an agent or editor. He or she will
come back to you with suggested changes. Some of these suggested changes,
you’ll be urged to make.
will be non-negotiable. From there, the book will go through a round of edits.
The editor and the copyeditor will get back to you with anywhere from a page to
several pages of changes that you must make.
assume that an editor or a copyeditor fixes all of an author’s grammar mistakes
or content mistakes such as a plot problem. But that’s not true. Authors are
given a list of what needs to be fixed and then it’s up to the author to fix
Some of these
fixes, you won’t agree with. But more often than not in traditional publishing,
you won’t have a choice but to make these changes. The rights that you sell to
a traditional publisher gives them certain rights to make changes to your work.
in the contract that you’ll work with these edits. Once the editing is
approved, then you’ll move on to formatting. You won’t get a choice in the
formatting style or which preferred grammar rules the publisher likes.
time for the cover. An author can have input on this, but again, he or she
doesn’t get the final say. The reason is because the cover artist contracts
with the publisher, not with the author.
So when it
comes to opinion, yours will be considered lower than the editor’s opinion. If
you happen to receive an advance from a publisher, that advance is paid toward
earnings the publisher thinks the book will earn.
publishers will make an author pay back an advance if the author doesn’t follow
the rules listed in the contract. The advance will also go to offset the
author’s expenses in the event there’s a book tour set up by the publisher.
If there is a
book tour, the author isn’t in charge of deciding this. It’s subject to
approval from the publishing company. From start to finish, everything about
traditional publishing takes you out of the driver’s seat.
With Kindle publishing,
you don’t have to get approval for anything. You’re the one in control. That
means that unlike traditional publishing, you get to publish your book with as
many or as few pages as you want – even a short, 15 minute story is viable!
It means that
you can publish as many books as you want, unlike with traditional publishing,
which often demands a series – even if the author had no intention of creating
an entire series.
thing about Kindle publishing is that you will be published in digital format.
So people will receive eBooks when they order. But, authors also have the
option of using Createspace so that their books can be print on demand.
customers who prefer print books the option to buy, as well – so you reach a bigger
audience. One of the most often asked question by writers looking to become
authors is wanting to know when the process is complete. The answer is that the
process depends solely on the writer.
You are the one who will decide if it takes you two weeks, a
month, several months or years to see your publishing dreams come true. One of
the things that will determine how long it will take is your writing speed.
like any other job in that you need to show up at a regular time every single
day and make some progress. You’ll have to let go of the desire for perfection,
which is something that causes a lot of writers to freeze.
Just get the
words down on the paper or in the writing software. You can go back and edit
and tweak, but you should always finish the story first. Remember that you can
fix something that’s badly written, but you can’t fix something that’s never
will sit down and start writing, allowing the words and ideas to flow from the
action itself. Other writers can’t work that way. They need to warm up, so they
do some prewriting first.
prewriting does is get the creative juices flowing. It can jumpstart you into
writing mode. Freewriting can also help. This is an exercise where you simply
write about whatever topic comes to your mind in order to loosen up your
creative thought process.
is a method that’s long been used by writers. This can help writers figure out
all of the ins and outs of a plot. It can also be used to help when a writer
has written himself into a corner.
When you use
brainstorming, you think about your story. Some writers will simply write down
their thoughts as they’re brainstorming – while others will type them into a
purpose behind either way is to generate ideas about your story. This can be a
new idea or expanding on an idea that you already have. You can brainstorm to
fix a plot hole or to help you reach a conclusion about the story.
writing and you feel completely blocked, brainstorming can help. If you do
reach a point where you feel the story has nowhere to go, it means that you’ve
written yourself into a corner.
You need to
back up and see where the story veered off track. You can start thinking,
instead of your characters doing or saying one thing, what if they did
something else? Brainstorming can jumpstart a stalled story, but it can also
lead to the creation of new ones, too.
because this method allows you to look at your story from a different angle.
Some writers choose to brainstorm alone, while others enlist the help of fellow
writers. This can be helpful, because sometimes writers are too close to their
own work to be able to see it differently.
submit your work to the Kindle publishing program, it won’t take anywhere near
as long as traditional publishing. In traditional publishing, a manuscript that
sells in March, is often not even released until the end of the same year or
the beginning of the next one because of how it has to go through those
approval steps in the publishing house.
through Kindle is amazingly fast. The guidelines state that your book will
usually be available all over the world in as little as one to two days.
However, it usually only takes a couple of hours until you receive the
confirmation that it’s gone live.
If you don’t
receive a confirmation, it means that something could be wrong with your book
and needs to be fixed first. When you want to use the Kindle publishing
program, you’ll need a great looking cover for your book.
want to skimp here, because a cover can make or break your book. How long it will
take to have a cover made for your eBook depends solely on the cover artist
that you use and how much customization must be done.
artists have pre-made covers that you can look through, and if you choose one
of those, your title and author name are placed on the cover and the files sent
to you. The more intricate work that you want done, the longer that it will
artists can use stock photos, which the author pays for as part of the cover price
– and once the stock photo is chosen, your cover will be made. If you choose an
ecover designer who’s in high demand, you may end up on a waiting list.
nonfiction eBook covers can be designed by the author himself as long as he has
a good graphic program and a little bit of knowledge. But working with a
fiction cover is different. You don’t want one that ends up somewhere on the Internet
on a list of worst book covers.
to publish your work once you’re done with the editing process. Go to the
Amazon’s Kindle publishing link when you’re ready to publish. The link is https://kdp.amazon.com/.
This is a
great marketing tool because readers like a personal connection. You can use
your author page to put up a biography about yourself. You can include your
professional author photo and link the page to your author blog.
Central is only a tool, so you really need to make sure that you have your own
domain. The reason for this is that an author should have as much control over
his work as possible.
So have your
own domain name and don’t use a free site. This looks unprofessional and if
someone complains about your site, it can be closed down while the owners of
the free hosting decidewhether or not your site should be permanently closed
the entire process, and as you grow your line of books and series on Kindle, you
can publish your book using your vision – and get paid quickly for your efforts.
You don’t get that same option with traditional publishing, where it becomes
about someone else’s vision.
many writers think of traditional publishing as the holy grail of writing – that
once they’ve had an acceptance at a big publishing house, fame and fortune are
headed their way.
the case. There have been numerous stories of publishers cheating authors out
of money. You can check this yourself simply by doing a search on whichever
publishing company you have in mind plus the word lawsuit.
Or you can
type in the name of the publishing plus the words “not paying authors.” Another
thing that can happen with traditional publishing is either a folding line or a
When a line
at a publishing house folds, if your book doesn’t fit into any of their other
lines, it’s shelved. But because you signed a contract, that doesn’t mean that
you get to take your book elsewhere.
It means that
because you sold the rights to your book, they can let it languish there,
unpublished and there’s not a thing you can do about it unless you have a
clause in your contract that reverts the rights back to you.
publishing houses will revert rights to the book back to the author after a
certain number of years. So say that you received an advance of $75,000 but the
line folded and you can’t get the rights back for five years.
that advance that looked pretty good for one year just became $15,000 per year.
Not even poverty level. And if the editor leaves, it’s up to the company to
find you another editor – one you might not want to work with, but will have no
choice – because of the contract you signed.
who are with traditional publishing houses still work a full time job. Not
because they want to, but because they have to in order to pay the bills. For
every book that’s sold, the profits are divided and the author is the last one
to get paid.
publishing company takes the lion’s share of the profits. The author gets
what’s left over after the publisher is paid. How much the author will get paid
will depend on the royalty break down in the contract.
some authors earn 8% of the cover price of a book that’s placed in bookstores.
So a book that costs $3.99, the author only sees about .32 cents. This royalty
payout changes depending on whether the book is in hardcover or paperback.
copies are paid differently as well and usually at a higher rate because the
publisher’s overhead is less. The royalty payments are also determined by where
the book is sold.
Books sold in
the United States earn a different royalty rate than books sold in foreign
countries. Kindle is a good business model to add to your online marketing
efforts for several reasons.
Not only can
it help brand you as an expert, but it creates a stream of passive income for
as long as your book is for sale. And you get control over the money in a way
that you don’t have with traditional publishing.
to self-publish fiction or non-fiction books can fulfill your dreams, help you
increase your income, and lead to other opportunities that leverage your
expertise, like speaking engagements.
ready to use Kindle publishing, there are some specific things that you’ll need
to decide. The first thing that you need to decide is whether or not you’re
going to write fiction or nonfiction.
about choosing one or the other is that there are writers who do both. However,
while there are some similarities between the two, such as making sure that you
research if you’re mentioning a real place or event, they are very different
thing that you need to so is to pick a genre. A genre simply means a category.
It’s where the book will fit. For example, horror is a genre. Suspense is a
genre. So is chick lit.
about choosing a genre is to pick one that you personally enjoy, ones that you
read.If you love to read horror stories, then you’ll enjoy writing about them.
If you absolutely hate romance novels, you won’t like writing them.
And you want
to choose a genre that feeds your passion, because writing can become a fulltime
career. There’s a lot to be said about the actual writing process. You’re going
to hear a lot of conflicting advice about which process is the “right” way.
something that you don’t want to forget. The right way is the one that works
for you. If it helps you get the
words down, then that’s the one that you should use. If the process causes you
to be unable to write, then don’t use it.
There are two
main methods that writers use. They either outline or they don’t. Either one of
these methods is correct. Your personality will be a determining factor. If
you’re someone who enjoys making lists and you like knowing where you’re going
and having bullet points and subheadings, then using an outline would be good
outlining is just another word for plotting. There are plenty of authors who
plot. Then there are those who don’t. Authors who don’t plot or outline write
off the cuff. Another word for that phrase you’ll run across is the word
writing by the seat of your pants. You have no idea what’s going to happen next
in your story because you haven’t looked ahead at the plot. With that type of
writing, the author is often surprised at the way the characters will behave.
like writing this way because they don’t want to know how the story ends. They
want to be like the reader and learn the story as it unfolds. There are valid
writing pros to both methods.
If you have
an analytical mind, it’s highly likely that you’ll find writing off the cuff more
difficult. All writers must have the time to write. If you don’t make time, you
won’t find it. You need to learn to treat writing as a job, with times that
you’re supposed to show up and produce a word count.
It takes a
lot of discipline to sit down every day and write. You need to have a goal. If
you want a book done in thirty days, then take your projected word count and
divide it up by 30.
amount of words that you have to write every single day. If you miss a day,
then you have to double up the next day or divide the count that you didn’t get
by the remaining days and tack those extra words on.
An editor is
an absolute necessity. The person who thinks they don’t make mistakes writing
is only fooling himself. When you’re writing, it’s easy for the mind’s eye to
add words, thinking that you wrote them in.
It’s easy to
transpose letters. These little mistakes pull a reader out of the book and
reviewers expect a book to be edited. Books that go up unedited often receive
the harshest reviews.
that you get a professional ecover made. If the ecover is ugly, it can turn
away potential readers. The ecover reflects the book. If readers see a bad
cover, then they’ll often think that the writing must be equally as bad. Always
make the best impression with your book that you can make.
Once the book
is edited and you have the ecover, check the formatting for any last minute
issues. Sometimes, writing programs will add an extra blank page between
chapters and you’ll need to take those out.
gone through all of that, it’s time to submit your document for publication.
Then, you can take a deep breath and start on the next book. Have a little
celebration for your publishing event and keep your momentum going.
services have become a booming business online for many new entrepreneurs. This
is because it’s easy to do work for someone who is launching their business or
maintaining an already successful one, but much harder to start your own from
online often end up in over their heads. They need help, but working for
yourself means you can’t call an assistant in your office and delegate tasks.
So these people primarily outsource to people like you.
services are great for people who want to jump right in without building their
own business. You don’t care about the glory and fame – you just want to get
paid and enjoy what you’re doing.
You have to
be able to take orders from people. Even though you’re working from home, a
client isn’t too different from a boss. They will have specific tasks for you
to do, deadlines, and quality concerns about your finished product or service.
freelancing entail? Basically, there are two ways to go about getting clients
who pay you for the tasks they can’t (or don’t want to) do. You can put the
word out there that you’ve launched your business, such as a website listing or
Or, you can
be proactive and go out bidding on project listings. There are all sorts of
websites that allow clients to create an advertisement to hire freelancers for
things like content creation, website building and more.
When and if
you’re awarded the job, you’ll need to abide by the client’s chosen process.
Some will pay upfront and expect delivery on a certain date. Others will pay in
increments – as each milestone is reached for the project.
always new projects being awarded on a daily basis. Some will be quick,
short-term projects that take you an hour. Others might be (or develop into)
long-term, on-going freelance projects.
many places you can go to find freelance work. You can set up your own website,
which would tell a little about your services and prices, and possibly give
examples of your work.
You can also
go to established sites that serve as a go-between for clients and freelance
workers from all over the world. Don’t be intimidated by those who underbid
countries have a lower cost of living, but because they’re often not from
countries with English as a first language, clients would prefer to pay a
little more to hire someone who does speak fluent English.
To find these
sites, look up freelance marketplaces on Google, and if you want something
specific, add that, too – such as “writer for hire” where you’ll be more likely
to get results about sites that pair freelance writers with buyers.
word of mouth, too. This is very powerful. If you know online entrepreneurs,
make sure you spread the word that you’re making yourself available for hire.
If you don’t know any, there’s something else you can do.
marketers with a free test run of your services. You don’t have to offer to
write an entire eBook, but whip up an article on a topic of their choice. That
way they can see the quality of what you offer.
service providing gives you a great opportunity to get started making money
online without having to put money into an online business up front. Instead of
having to pay for everything, you get hired and get to work.
There are a
few things you want to have in place before you begin freelancing. First and
foremost, you want to have the tools you need to complete the job. The last
thing you want to do is launch a service and get hired to do something you
have a price sheet for the various services you’re offering. If you don’t know
what to charge, compare your services to others to see what a beginner would
charge and then go along those lines.
A profile is
very important, whether you’re signed up to work on a freelance site or
creating a biography page for your own domain. Let the prospective clients know
what you can do for them.
After you set
up a profile, create a portfolio. You don’t have to have a portfolio of actual
work done for others. If you’re writing, whip up a couple of one-page samples
on various topics.
creating logos, then create a few dummy company logos just to show the style
and abilities that you possess. If you’re building websites, create a demo one
for your clients to browse.
people on the Internet has become an advanced strategy of making money online –
but one any beginner can master easily. What makes it more advanced is that
many entrepreneurs don’t feel qualified to call themselves a “coach,” so they
steer clear of it.
perfect for anyone who has the ability to inspire and motivate others. You
don’t have to be an expert or have a PhD to be an online coach. You just have
to want to help others and create a game plan to do it.
especially good for those who have overcome an obstacle or achieved their own
goals and now want to pass on what they’ve learned to others. For example, if
you lost 100 pounds, you might want to coach others on how to do that, too.
come in many forms. You can be a group coach or an individual coach. You can
coach through emails, through face to face online video streams, or through
chat or membership programs where a back and forth communication is possible.
thing about coaching is that you do it on your own time. So you could
effectively launch a side business of coaching, even when you already had
another fulltime job in the offline world.
have set hours that your coaching clients could schedule with you, whether you
prefer days, evenings, weekends, or all of them mixed in together. You can set
the coaching calls as long or short as you want them.
In fact, you
can charge by the half hour. So your pricing strategy could be $97 for a 30-minute
call, and $179 for an hour, giving them a discount if they order a longer time.
You can also sell packages for your coaching calls, like a set of 5 calls for
$397 to get more cash coming in quicker.
be done from the comfort of your own home. You can use a myriad of tools at
your disposal, from phone and email to Skype or Google Hangout calls. Live
video is a great way to cater to your clients, and you can record the sessions
for them to refer to at a later date.
individuals or groups when you can simply create an eBook or membership course
and have a hands-off approach, instead? Many people want the security of some
hand holding as they go through a process.
They want to
be able to ask questions and get answers, and instead of you simply allowing
that as a free perk of them buying your eBook, you can add it on to – or use it
to replace – an eBook product.
thing you’ll want to do when you launch a coaching business is do a little
spying on your competition. See what services they offer and at what rates.
Craft something that works well for you in terms of your knowledge and
Set up your
website and begin participating online in places where your service can gain
traction. Run advertisements to let people know about your service. And make
sure you give people a free, one-time consultation to get them hooked and make
sure you’re both a good fit for each other.
The best part
about cashing in online is that you can apply each and every one of these money
making methods to your business. In fact, it’s recommended that you not put all
your eggs in one basket.
with one route you feel most comfortable with, most skilled at, and then add on
one branch of your business at a time. For example, maybe you’re a great writer
who loves the anti aging niche.
creating an info product of your own and then add on tangible affiliate
marketing. Later, partner up with other info product creators as a digital
product affiliate. And perhaps publish on Kindle and find a way to get coaching
clients to pay you for your one-on-one advice.
As you start
to gain a foothold in your chosen market, you’ll want to begin delegating
certain tasks so that you can expand your empire. There’s simply no way you can
get it all done yourself once your level of success grows to a certain
even choose to hire a virtual assistant who acts as something similar to a
secretary or employee, even though they’re still technically solo
As you go
through these options, you might find a couple that you really enjoy. And some
may flop for you. Perhaps your heart’s just not in it, or you don’t yet grasp
Don’t let it affect you. Many entrepreneurs find methods they let fall by the
wayside over time because they either don’t enjoy it or don’t fully feel like
they’re good at that method.
One of the
best things you can do is invest in your education about these money making
methods. For instance, if you want to be a freelance writer, learn all you can
about improving your writing.
If you want
to coach people, spend time reading about how to read people and motivate
others to succeed. These skills will serve you well, and it takes the place of
a standard degree that is typically required with a job. You will have a self
taught education to tack onto whatever formal training you already possess.