Follow these tips for developing, marketing and maintaining a successful email newsletter.
- Set goals to reach a specific number of subscribers for the first month, year, etc.
- Choose a niche whose needs you are prepared to meet.
- Swap lists with others who teach on similar subjects only with permission.
- Offer free gifts that will grow your business and spread your message.
- Act as an affiliate to promote services/products for a percentage of sales.
- Consider selling advertising to others related to your mission and values.
- Hire other writers for variety and time management.
- Include your signature for a personal touch.
- Bring up debatable discussions.
- Create clickable titles for articles.
- Write what you know.
- Avoid philosophical theory and speak from the heart.
- Do not use jargon.
- Ask for feedback.
- E-mail everyone you have met and include a “how to subscribe” feature.
- Create a subscription link on your website.
- Write original, opinionated pieces worth sharing.
- Make the newsletter benefit yourself as well as the reader.
- Learn from others – identify items you enjoy in newsletters you receive.
- Include personal and topical news.
- Feature statistics or infographics.
- Automate when possible.
- Find a reliable mail program that can handle 500+ email recipients.
- Share feedback with permission.
- Quote other experts and authors.
- Feature new books or documentaries that relate to your subject.
- Tell an interesting story.
- Don’t give up; stay the course.
- Conduct research from your audience and follow their lead.
- Use surveys and polls to increase interaction with your readers.
