Finding The Right Affiliate Marketing Niche

Affiliate marketing has been a vessel for major success for millions of people, but finding your place in it may not be easy. After all, just because you like or know something, doesn’t mean you can make money off it, does it? Actually, it does! With a little self-reflective brainstorming, some in-depth research and a website to boot, you can turn your knowledge, experience and interest into a highly profitable affiliate marketing relationship. Here’s the blueprint for your two step plan:

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1. Analyze Your Own Interests And Expertise

Some newcomers to the world of affiliate marketing try to find a product first, then force themselves into it. While this approach can work, you’re actually better off looking inward, first. This is because you need to select a niche that you know something about and preferably, one that you have a lot of passion for.

Ultimately, of course, you can do anything you put your mind to, however, if you opt for unfamiliar territory, you’ll be winging it. There’s enough to learn in affiliate marketing that you don’t want to be presented with too many additional obstacles. The knowledge and passion you already have will act as a launchpad for your long-term success.

Base your search for a niche on the answers to questions like these:

  • What do you do in your free time?
  • What industry do you have the most experience in?
  • What do you enjoy talking about?
  • Which classes were your favorites in high school and college?
  • What do you read for pleasure?
  • What types of problems are you particularly good at solving?

While there will not likely be any type of prerequisite presented to you by potential affiliates, it will help if you can promote yourself as an expert who has been in the field for a certain number of years or an enthusiast who has personally enjoyed participating in an activity every summer since you were five.

Also, you’ll make a more genuine impression on your audience when you really know what you’re talking about as opposed to making it up as you go along. After you’ve nurtured your first affiliate website to a certain level of success, go ahead and try your hand at something you don’t know much about if you’re comfortable doing so.

2. Align Your Personal Interests And Expertise With A Profitable Niche

Once you’ve narrowed the possibilities down based on who you are and what you like, find an industry in which you can make money as an affiliate. You could use keyword tools online to see what people are searching for on search engines and at big name retailers. Study trends and forecasts to determine what’s hot and what’s not and where you might belong in the thick of it. Start with the internet’s largest online retailer, by searching products by “best seller” or by looking at the number of reviews the different products have. Keep in mind that for every single review, approximately 500 total have been sold for that item.
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Certain niches represent some of the most historically profitable industries in affiliate marketing, but you still need to be a good fit for them. Your answers to the following questions can help place you in a profitable niche, provided you’d feel at home in it and can see yourself building a killer website around it:

  • How can you help people age better?
  • How can you help people feel more positive about themselves?
  • Do you know how to get a really, really good night’s sleep?
  • Have you figured out a reliable way to lose weight?
  • Are you the world’s best match-maker?
  • Can you advise people on how to make something awesome and unique from scratch?

Although no industry is fool-proof in terms of a reliable income, in general, health, romance and hobbies do well for affiliate marketers, therefore, any way you can help people interested in these topics will work in your favor.

For example, say your a fitness nut and love taking care of yourself from the inside out. Consider all the supplements available and how often people are confused about them. If you clearly demonstrate your authority and help your audience understand which supplements they should take and for what reasons, they’ll likely buy from you.

Supplements are a seven billion dollar industry, with growth projected to climb an average of more than 12 percent over the next decade or so.

Find a way to make people feel better, look better or connect with each other. Solve a problem for them, such as insomnia or obesity with a product or service you know will work and then, build a site where you can present a solution to your targeted audience.

With tireless search engine optimization, constant contact with your customer base and a wise choice of affiliate partnerships, by this time next year, you could be calling yourself a successful internet marketer. The first step though starts now, by narrowing your choice of niches to something sensible, doable and most importantly, profitable!

Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO and Keyword Tool suite and is the creator of a number of well known and respected software and service applications such as The Best Spinner, Article Builder and more.

Choosing an Internet Marketing Video Course that Works for You

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A Wide Variety of Internet Marketing Video Training Courses That You Can Watch Anytime To Start Building Your Online Business the RIGHT Way.

Internet marketing has grown substantially, and websites & SEO are no longer enough to be successful. The list of IM technologies and ideas is large, and it’s growing by the day – SEO, social media, landing pages, QR codes and content marketing are just a few of the ways you can use the internet to build your business and your brand. It can be difficult to know which internet marketing training videos suit you best, but the truth is that while the technology has changed marketing has stayed the same. It’s still about building relationships, giving visitors something valuable, and thinking in an innovative way.

Internet Marketing Video Courses is the key to success online

If you want to improve your marketing skills with an IM training course, consider these factors to find the right courses.

  • Choose courses that suit the size of your company.
  • Choose courses that fit your location
  • Choose courses that meet your needs

Choosing an Internet Marketing Video Course Based on Company Size

The type and scope of your marketing campaigns is largely determined by the size of your company and the size of your budget. Startup companies can’t afford marketing campaigns like those used by international corporations, and it’s important to remember that when you’re selecting an IM campaign. For instance, a multinational company may be able to spend thousands per day on Adwords, but for a home business, a Pinterest- or Facebook-based campaign may be more affordable.

When you’re considering buying training courses and internet marketing tutorial videos, you’ll need to factor in the cost of any software you’ll need to create the campaign. IM on Youtube may be free, but buying a program to create videos may be pricey. You should also consider the time you’ll be investing; some marketing methods are more labor-intensive than others, and may require extra staff.

Choosing an IM Training Course Based on Location

The internet isn’t just a worldwide thing anymore – it has expanded local marketing for owners of small businesses. As local search marketing has become more popular, and GPS-enabled smartphones are prevalent, the Web has become a great way to reach local customers. Now is the perfect time for small businesses like yours to take an internet marketing video course on local search. IME’s internet marketing courses for beginners can take you through the learning process in an easy-to-understand way.

Choosing a Course Based on Career Opportunities and your Current Needs

Although the global economy has rebounded somewhat, the job market is far from secure. The ideal internet marketing video course can help you create additional streams of income; thousands have done just that. There are many moneymaking opportunities online, from selling PLR products to affiliate marketing, and it’s important to choose training courses that suit your needs and your goals. The pros at IME’s internet marketing training club can help you do just that.

Learning How Internet Marketing Works and How To Use It in Your Online Business Will Benefit You For Years to Come

Internet marketing is here for good, and as technology continues to improve, the field will only keep growing. By investing in the right training courses today, you can build a brighter future. Whether you want to improve your marketing skills for business purposes, or you want to advance your career, you can benefit from signing up for a membership at IME. The site is full of training videos that can help you become a more successful marketer, and you can watch samples of the courses before making a purchase. The videos are instantly available within a membership area after you buy, and you can start watching courses on what you want to learn as many times as you want.

Here’s an example of what a video course page looks like within our members only training area:

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Here’s a screenshot of your main members area that you get taken to straight after you complete your purchase or anytime you login to your membership at “http://www.internetmarketerseducation.com/login/”

 

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Learning how to make money with internet marketing often requires an initial outlay of cash, but you should see the money spent on internet marketing video tutorials as an investment in your future.

How to Make Money with Affiliate Marketing

Making Money with Affiliate Marketing

Can You Make a Legitimate Income Online as an Affiliate Marketer?

There are many ways to monetize a blog, and affiliate marketing programs are especially popular. The experts at Internet Marketers Education have put together a collection of affiliate marketing video tutorials, and below we’ve listed some advantages of marketing products that others have created. If you want to make a nice side income with a blog, increasing your affiliate earnings is a great way to do it.

Making Money with Affiliate Marketing

Why it’s Easy to Make Money with Affiliate Marketing

There are many reasons to get into affiliate marketing, and we’ve listed some of the biggest below:

  • You don’t need to create a product. Digital products are an excellent way to monetize blogs, but creating your own can be time-consuming. One of the greatest benefits of affiliate marketing is that you don’t have to spend time creating products; someone else has done it for you. As an affiliate, you can promote products right away, and you’ll earn for every referral sale. Most digital products come with substantial commissions; up to 50% in some cases. When you don’t have to take the time to make a product, you can spend more time promoting them and making sales. The training courses at IME can help you choose a high-performing affiliate program that’s a good fit for your site and your niche.
  • You don’t have to serve customers directly. Not only will you save time on product creation, but as an affiliate marketer, you don’t have to spend time supporting customers. The time spent on customer service varies by product, but some sellers spend a substantial amount of money and time supporting their offerings. WordPress themes, software and plugins are especially popular, and while there’s a lot of income potential, there’s also a lengthy time commitment. Affiliates don’t have to provide support – all you have to do is make a referral, and once the sale is complete, customer service is the seller’s job.
  • Income potential is high. Although time requirements are low, there’s a lot of money to be made in affiliate marketing. If you have a large fan base or an established online brand, you can make a great income as an affiliate marketer; those with smaller audiences or newer blogs will make less, but income can grow as your subscriber base grows.
  • There are many products to choose from. There’s an affiliate program in almost every niche, and regardless of what you blog about, there’s likely to be a promotable product that would fit your readership. The more people are interested in your niche, the greater your selection will be. Popular industries typically have great affiliate terms (high commissions) because there’s tremendous competition for affiliate marketers. To find products to promote, you can visit other blogs in your niche, or visit sites of products you use to see if there’s an affiliate program. If you’re completely new to affiliate marketing, IME’s membership site is packed with courses that can show you how to make money with affiliate marketing.
  • Cash in on your reputation. As a blogger, you’re always trying to establish your brand and your reputation with your readers – and promoting affiliate products lets you make money based on the reputation you’ve built. If your readers trust you, they’re likely to follow your recommendations. However, you shouldn’t abuse that trust; by promoting quality products, you can grow your income and your readers will continue to look to you as an authority in your niche. The affiliate marketing training membership site at IME can help you learn how to build your brand and your reputation as an authoritative source.

Making Money with Affiliate Marketing

Once you’ve decided what to promote, start thinking of ways you can gain exposure for those products. Some examples are listed here:

  • Collect readers’ email addresses. Email lists are a good way to make money as an affiliate. When someone subscribes, you can stay in touch and develop trust.
  • Use an autoresponder sequence. If you’re using AWeber or GetResponse, you have access to an autoresponder. Here, you can set up emails to go out at predetermined intervals – it’s a great way to increase site traffic and boost your affiliate efforts.
  • Don’t put too much faith in banner ads. This mistake is made by many bloggers, but banners aren’t as effective as other promotional tools. Including affiliate links in blog content can yield greater results.
  • Ask for a raise. If you’re very successful in your affiliate program, consider asking the manager for a greater payout. It’s common practice for high-performing affiliates to be paid higher than the going rate, and managers often do this to reward and retain top performers.

Make Money with Affiliate Marketing

Affiliate marketing is an effective way to make money online, but there’s a certain amount of work involved. By following the affiliate marketing tips above, by purchasing an affiliate marketing training membership from IME, and by learning how to grow your customer base while earning their trust, you can become a successful marketer.

Choose Your Blog’s Domain Name and Hosting

How to Choose Your Blog’s Domain Name and Hosting

In order to have a successful blog it is important that you choose a web hosting company that gives you all of the most important features and more!

Besides the hosting company alone, the domain name that you choose also plays an important role in success for your webpage.

While there are many people who take advantage of the option to use a free domain, free does not always mean better. The reason you should consider a paid domain versus one that is free is because your blog will be maintained better.

The importance of your domain name

It is important to choose a domain that relates to your business niche so that visitors will remember you, and people who are searching for the related topic will find you easily.

If you are running a blog that is personal, then you can use your own name as your domain. By using your own personal name, it will increase your popularity.

The domain name that you choose is quite important because it will also determine how easily people will be able to find you on the search engine. You want your name to be as high at the top of the search engine as possible, because you will be competing with other bloggers.

Choose a host that supports your script

The host company that you choose should be one that supports the script that you use on your blog. Choosing a host that does not support your script of choice will result in you spending more time working on technical difficulties on your page. So just make sure that you are squared away with a host that is compatible with the script.

Reliable Customer Support

Choosing a host that has reliable customer support should be at the top of your list of what to look for when searching. You don’t want to spend the majority of your time fixing technical issues alone. You should have the help and support that you need.

Following this advice above will help you to be successful in choosing the right host and the perfect domain name for your blog.

To watch step by step video training on buying hosting, setting up WordPress, customizing your theme and over 2000 videos to help you learn to start your online business the right way, check out our membership at internet marketers education.

Making Money on Amazon Part 2

In Making Money on Amazon Part 1, we went through the first five steps, and left off with finding a suitable web host. Now, we will look at the final five steps.

  1. Install blog software. Why should you do this? Answer: It will give you the structure needed to simplify the operation of your site, and it will make it easier to keep that site updated with fresh content. WordPress is the most popular CMS (content management system). It’s free (open source), it’s powerful, and it is very easy to install and use. Many web hosting companies make it easy to install WordPress; just download the software and follow the instructions.
  2. Make the site look good. One of the best things about WordPress is the wide variety of templates you can select. There are countless free themes, and there are hundreds of paid themes as well. Choose a theme that looks great, is relevant to your niche, and has the tools and layout you need.
  3. Create categories. Your WordPress software allows you to set up categories for your entries, which makes it easier for visitors to find information. For instance, your salsa dancing website could have categories on music, dance clothing, and classes.
  4. Become an affiliate. It’s free to sign up as an Amazon affiliate, but you’ll want to set up your site and add some content for Amazon to review.
  5. Create blog links. There are a few ways to do it; you can use the tools offered in WordPress, or you can use Amazon’s “Build a Link” tool. Log onto your affiliate page, and find a product to review before building a personalized link. You have many options to consider, but text links are highly effective.
  6. Blog away. Write a review and post it to your site, inserting the link code for the product you’re reviewing. Include multiple reviews for the best results.
  7. Promote your site. All of the steps listed above won’t get you anywhere if you don’t promote your site. There are many places to do this, such as online forums, directories and social media sites. The more you expose your site to the world, the more successful you’ll be.

That’s all there is to it. In Part 2, we’ve gotten you ready to make money as an Amazon affiliate. What do you have to lose – follow the steps in Part 1 and Part 2 to make money today!

Making Money on Amazon Part 1

Because you’re reading this article, you probably already know how to make money with Amazon’s affiliate program. Maybe you’ve already built and hosted a website in hopes of making some money with the program, but if you’re not sure how to go about it, you’re not alone. Here, I’ll list some easy steps to help you get started with Making Money on Amazon.

  1. Learn the basics of HTML. If you don’t know it already, this is the perfect time to pick it up. HTML knowledge will help you cut costs, and it will give you more flexibility. Most sites have WYSIWYG editors (what you see is what you get), but you don’t have much flexibility in text formatting, hyperlink creation and other money-making tasks. There’s a wealth of information online, and you’ll learn the basics in no time.
  2. Decide what niche you’ll fill. If you’re going to do reviews or make recommendations, or promote a certain product, ensure that your niche is narrow enough that it will be easy to fill. For instance, you could do a site on scrapbooking, classic car repair or salsa dancing.
  3. Choose a good domain name. This is perhaps the most important step. Choose a domain name that’s rich in keywords, to help with search engine optimization. The name should be relevant to your chosen niche. Put together a short list of options, in case your first choice isn’t available, or be willing to choose another domain extension such as .net or .info.
  4. Register your chosen domain name. Many web hosts are set up to allow for quick domain registration, but if you don’t go that route, you can register it on your own through another site. Once your domain name is registered, it’s yours to use; registration costs range from $10-$20 per year.
  5. Set up hosting. This step is where you need to exercise caution – there are wide variations in price, but not in quality. Even if a particular web host offers a huge set of tools, the average user doesn’t use most of them. Don’t pay for what you won’t use! It’s easy to find hosting for as little as five dollars per month, and for unlimited sites, you can find hosting packages for a monthly cost of as little as $10.

The five tips I’ve given here should give you a good start on building a money-making affiliate site. In Making Money on Amazon Part 2, you will learn the final steps in making great money on Amazon.

Why Amazon Affiliate Program is Better Than Others

Whether you are new to affiliate marketing or been around for some time. If you find yourself struggling, you have just landed at the right place, because by the time you are finished reading this article, you will be ready to maximize your income with the right affiliate program. It is time you learned why Amazon Affiliate Program is better than the others.

The first thing you need to understand is that there is no such thing as success as an online marketer through luck. It doesn’t just happen for some and not happen for others. It comes from hard work and understanding what makes it work, and Amazon Affiliate Program is certainly one that is worth understanding. Why Amazon Affiliate better than others?

1. You do not need to pre-sell. There is a lot less skepticism from your visitors when they are looking at buying physical products over digital products. That’s because with digital products you really don’t know what you are getting until after you make the purchase, where as with physical products you know what it is you are buying in all aspects. Physical goods are also more popular because the product is tangible – you can feel it, touch it, see it, and hear it. It will stimulate all four of your senses in a way digital products can’t.

2. There is zero saturation. You’ve probably heard the stories yourself about products that are ‘over sold online’ to a group that is marketed to, such as with how to make money programs. When you are selling Amazon products, you do not have to ever worry about too much competition because it does not exist. Tens of thousands of a single product can be sold every year, and you do not have to be concerned with any one marketer cornering the market.

3. You do not have to do a lot of selling yourself. Most of the Amazon products sell themselves. You do not have to work hard at selling like you do with digital products. For example, you don’t need a sales page and you don’t need to become best buds with all the top marketers.

There you have it – three excellent reasons why Amazon Affiliate Program is better than many of the others on the market. Amazon provides you with an opportunity to build yourself an excellent income source with reputable products that are readily available.

Can You Make Money With the Amazon Affiliate Program?

If you have been looking at the Amazon affiliate program and wondering if it is right for you, the only person that can answer that question is you. But we are going to provide you with all kinds of reasons why you should consider this program.

#1 Commissions
Many don’t think the 4% commission is adequate, but consider the difference it makes between a $10 disk, which is .40 cents, and a $5000 camera, which is $200 – suddenly the 4% doesn’t seem all that bad. In addition, it’s pretty easy to take the 4% to 6%. All you need to do is sell seven items. Now consider this – if you make your seven items, using low ticket items that sell fast, that puts you in place for the high ticket items at a higher price. You have make as much as 8.50 percent when you reach the higher end of the selling scale.

#2 People Purchase More Than a Single Item
One thing that is great about Amazon is that it is like ‘one stop shopping.’ You send them to the site – they buy ‘your’ advertised item and then they shop some more – you get paid. Or if they leave the site but come back within 24 hours you still get your commission. So let’s look at an example. You send a potential customer to the site because they are going to buy a ‘book’ you promoted. When they get there they not only find buy the book they buy a headset, and then finish their purchase with a new phone. Now you’ll get paid commission on all of those items.

#3 Remember That Every Little Bit Adds Up
Initially the commissions may seem small. You may think how can you possibly earn a living with small commissions – after all 4% on a $10 item is .40 cents. Celebrate these little payouts because before long one item is ten items and ten items is a thousand items. Before long to go with the ten dollar items are the items that cost hundreds of dollars. Soon your commission checks will grow and you will enjoy the benefits of a steady income. So be patient. Make sure that you provide plenty of links on your website or blog to bring people to the products you are selling.

#4 Many Links to Products
As we touched on above, make sure that you are providing many links to the products you want your site visitors to click and eventually purchase. The more links the more likely that you will have a sale complete. Don’t be afraid to place your links strategically in your content or article.

Glossary of 100 Key Affiliate Marketing Terms

Below is a overview of the top affiliate marketing terms you should know about as an affiliate marketer:

  1. Adsense – Google’s advertising space for publishers of ads. The person who publishes the ads gets paid a percentage every time a visitor clicks on that ad. Payments are made by the advertiser to Google, who then pays the publisher.
  2. Adwords – Google’s pay-per-click (PPC) advertising program, in which advertisers bid specific amounts to have their ads appear on pages that are relevant to their keywords.
  3. Affiliate – A person who receives a commission or payment for selling or promoting another company’s products or services. Affiliates are also referred to as associates, partners or referrers.
  4. Affiliate Link – The link that an affiliate receives from a merchant and then places on their website to promote that company’s products. Affiliate sales are tracked through the link, so that the affiliate commission or payment can be calculated correctly.
  5. Affiliate Marketing – A form of marketing in which companies recruit affiliates to promote their products for them in return for a commission or payment for sale, lead or click.
  6. Affiliate Network – A third party website that facilitates the arrangements between companies and their affiliates. Affiliate networks handle the creation of links, payment of commissions, reporting and tracking.
  7. Affiliate Program – The type of arrangement a company creates for its affiliates. Details can include commission rate, amount paid per lead, or amount paid per sale or click. There is usually an affiliate program manager in charge of the program.
  8. Algorithm – The formula that search engines like Google use to determine which results will show up when a search term or keyword is entered into the search field. Search engine algorithms are constantly changing, thus changing what results show up.
  9. Analytics – A service or software that helps you analyze the activity associated with your website or marketing campaigns, such as clicks, visitors, search terms, source of traffic, and popular pages. Google Analytics is one of the most popular services.
  10. Anchor Text – The actual words you click on that link to another page. These are the words contained in a hyperlink that take you to another page.
  11. Article Directories – A website that provides a listing of articles on a variety of subjects. Most articles are submitted for free by authors and can be re-published on other people’s websites, so long as the article is not altered in any way.
  12. Article Marketing – A marketing strategy that involves getting your articles published in as many places as possible around the web or offline, in order to drive traffic to your website. Many people also use this strategy to obtain multiple backlinks to their site.
  13. Autoposting – Any service or tool that automates the process of publishing information to different places on the web. Examples include automated posting of content to your blog, to your social media profiles, or to many places at once.
  14. Autoresponder – An email service that automatically sends emails to a list of subscribers. Emails can be scheduled far in advance or sent out immediately to one or more lists.
  15. Backlinks – Links from other websites that point to pages on your own websites. These are often seen as “votes” in favor of your website and are an important part of Search Engine Optimization (SEO).
  16. Banned – A website or page is ‘banned’ from a search engine’s results when it is seen to violate that search engine’s rules. If your site is banned, it will not show up in any results when someone searches for your information.
  17. Banner Ads – Image ads that are placed on websites. Banner ads come in a variety of sizes and shapes and can be placed anywhere on a web page.
  18. Bio Box – Your bio box is a short blurb at the end of an article that gives a brief overview of who you are. It is a place where most publishers allow you to put a link back to your site or sales page.
  19. Black Hat – Black Hat refers to SEO tactics that involve trying to trick search engines into putting your website higher in their results. The opposite term is White Hat SEO, which involves completely legal and honest methods. Search engines are constantly changing their algorithms to defeat the efforts of black hat methods.
  20. Blog – Short for “web log”, a blog is an online journal in which you can publish ongoing information and articles (also called “posts”). Used as a way to keep in touch with customers and readers, the act of “blogging” has become an essential part of marketing your business.
  21. Browser – An online service that allows you to view and read web pages on the internet. Web pages are located by typing in the address or URL of that website into your browser. The most popular browsers are Internet Explorer, Firefox, Chrome, and Safari (for Mac).
  22. Captcha – Captchas are the code that people need to enter before they are able to submit a comment, email or other information into a form on the web. They often consist of the little boxes with funny looking letters that you need to decipher to show that you are human and not a robot that is trying to trick the search engines.
  23. Churn – Also referred to as turnover, churn is the rate at which you lose subscribers or customers and replace them with new ones.
  24. Clicks – Clicks are simply the number of times a person “clicks” on a hyperlink on a website, email, document, or anywhere else that a link appears.
  25. Click-Through-Rate (CTR) – The percentage of visitors to a page who click on a specific link on that page in order to get to another website. It is measured by dividing the number of clicks by the number of times that web page is viewed (number of impressions).
  26. Content Management System (CMS) – A software or service for publishing and managing the organization of your content, including text, images and ads. The most popular CMS is currently WordPress.
  27. Contextual Advertising – The process in which ads are chosen to be placed on web pages based on the relevance of the content on that page. Ideally, viewers only see ads that fit within the context of what they are reading.
  28. Conversion Rate – The percentage of visitors to your site who become customers. It is calculated by dividing the number of sales by the number of visitors to that page.
  29. Cookie – Cookies are small pieces of code that are placed on your web browser to track your activity and preferences. They can store your passwords, personal details or other information. They are also the way in which affiliate networks are able to track visitors who return to your site to click on your affiliate link.
  30. Cost-per-Action (CPA) – A method of advertising in which the advertiser pays a specific amount for an action that a visitor takes, such as signing up for a newsletter, filling in a form, or making a purchase.
  31. Cost-per-Click (CPC) – A form of advertising in which the advertiser pays a specific fee every time a visitor clicks on their ad. Also called pay-per-click (PPC).
  32. Cost-per-Thousand (CPM) – CPM refers to the cost an advertiser pays for every thousand impressions, the times that an ad is displayed on a website.
  33. Crawler – A computer program, also called a robot or spider, which search engines use to find and index website content. Your website is crawled at regular intervals to find new or changed pages which are then stored in the search engines database.
  34. De-indexed – Your page or site is de-indexed when the search engines temporarily or permanently remove it from their listings.
  35. Domain name – The name that identifies your website in your url. It’s the part that goes between the http://www. And the .com, .net, .org or any other extension.
  36. Double opt-in – As part of an email subscription sign-up, many autoresponders give you the option to require people to confirm their subscriptions by clicking on a link in an initial email. This is a double opt-in, since people have to perform two actions to subscribe. It is recommended for avoiding any spam complaints.
  37. Duplicate Content – Duplicate content technically refers to content that appears on more than one page in the same website. People also use it to refer to content that is the same across more than one website.
  38. eBook – A book that is delivered in a digital format that can be downloaded onto your computer or reader device.
  39. eCommerce – Any form of online selling of products. A department store’s online website is called an ecommerce store.
  40. eCourse – A training or learning series that is delivered digitally. These are usually delivered via your email.
  41. Earnings Per Click (EPC) – Earnings Per Click is the amount made by a marketer after each visitor click.
  42. Email marketing – A method of marketing your business or products through an email campaign, which usually consists of a series of emails to your list of subscribers.
  43. Email signature (sig file) – A message that is automatically included at the end of each of your emails.
  44. EzineArticles – One of the most well-known online electronic magazines (ezines). It is used by many authors and marketers for widening their reputation and driving traffic to their websites through article marketing.
  45. FAQ – Short for “frequently asked questions”, an FAQ page lists the most common questions and answers that people ask. Many companies have FAQ pages on their sites to help customers without having to personally answer the same questions over and over.
  46. Forum – A place where people can discuss different topics, ask questions and share ideas. They are usually found on related websites on a specific topic and can be either free or paid membership.
  47. Foursquare – A social network platform in which people can let their friends know where they are at any one point in time.
  48. Fresh content – The new content that you add to your website or blog on a regular basis. Search engines love to see a constant flow of fresh content being posted on your site.
  49. Google Places – A local listing of companies. It’s essential make sure your local business is added to the Google places listing with the correct location.
  50. Guest Blogging – Writing and posting articles on other people’s blogs. This has become a very effective marketing method for spreading your name and driving targeted readers to your website from related blogs.
  51. Hits – A request that a web server makes for a single file. Since a web page may contain several files, each file is counted as a hit. So, one web page with 2 images would count as 3 hits (1 for the page and 2 for the images). Most people consider hits a poor estimate of traffic to a page.
  52. Home Page – The main page that people come to when they type in your web address. This is also called your “landing page”.
  53. Hosting Service Provider – A company or individual that provides space on their server (computer) for your website files. The host gives people the ability to access your website via the internet.
  54. HTML – Short for hypertext markup language, html is the most common code used for creating web pages today.
  55. Indexed – Your page or site is considered indexed when the search engines add it to their database and search listings. It can’t show up in results until it has been indexed.
  56. IP Address – A unique number that represents each individual computer. It is your computer’s personal internet “address”.
  57. Keyword – The search term that people enter into a search engine to find information. For example, if you are looking for places to buy grills, you might type in the keyword “places to buy grills”.
  58. Keyword density – A measure of the number of times a keyword appears on a page. It is calculated by dividing the keyword by the number of words on a page. If you have a very high keyword density, search engines might think that you are trying to trick them. This tactic is also called “keyword stuffing”.
  59. Keyword optimization – Ensuring that each of your website’s pages has its target keyword in all tags, headers, and in strategic locations in your text. Each page on your site should be optimized for a different keyword. Good keyword optimization helps the search engines find that page and contributes to good rankings in results.
  60. Keyword tool – A keyword research tool gives you the ability to look up statistics on different keywords, including the number of times it was searched for and the number of other web pages or sites that are optimized for that word.
  61. Key Performance Indicator (KPI) – A Key Performance Indicator is an evaluation of the success of an organization or of a particular activity in which it engages.
  62. Links – Clickable text or images that take you to another website or page on the internet.
  63. Lifetime value – The lifetime value of a customer refers to the predicted or average amount of revenue you generate from one customer.
  64. Link building – The process of building links between different websites and pages. The actual number of links to your site that come from other websites often determines your “link popularity” in the search engines’ eyes, since each one is a vote for you.
  65. LinkedIn – A social network geared primarily for business professionals.
  66. Local search – Searches on the internet that contain specific local terms, such as a city or region name. For example, a local search term could be “Chinese food restaurants in Minneapolis”.
  67. Long-tail keywords – Keyword search terms that are several words long. These are often the least competitive and easier to rank for.
  68. Meta tags – Information about your site or page that appears to search engines but does not appear on the page itself. This information tells the search engines what your site is about, therefore it is important to have your keywords in your tags.
  69. Mobile marketing – A method of marketing that involves advertising to customers on their mobile devices, such as smart phones.
  70. Offline marketing – The use of more traditional methods of marketing that do not involve online technology. Seminars at a local business are one example of offline marketing.
  71. Opt-in – The process in which people input information in order to subscribe to an email list. People can also “opt-out” to remove themselves from the list.
  72. Organic Search Results – All the results that appear when you type in a search term that do not include paid ads. These are the unpaid listings.
  73. Pinterest – A social network in which people can “pin” images or videos to their own virtual bulletin boards. These images link back to their source and people can “repin” the images from one person’s board to their own.
  74. Pop-up – A type of ad, opt-in box, or other message that automatically appears on your screen on top of what you are currently viewing.
  75. Pay-per-Call – A type of advertising in which advertisers pay a specific amount to an affiliate for each call placed to them by a customer.
  76. Pay-per-Click (PPC) – A type of advertising campaign in which the advertiser pays a specific amount each time someone clicks on their ad.
  77. Pay-per-Lead (PPL) – A type of advertising in which the advertisers pays a specific amount for each lead they obtain. These could include email signups, surveys completed, or signups for free trials.
  78. Pay-per-Sale (PPS) – Advertising campaigns in which the advertiser only pays when a sale is made. These are a common form of affiliate program.
  79. Reciprocal Linking – A link building strategy in which one site links to another in return for the other site linking back to theirs.
  80. Resource Box – The information placed at the end of an article which gives information about the author or other resources the reader can access. Good resource boxes are essential for effective article marketing.
  81. Return on Investment (ROI) – A measure of how well your business is performing compared to what you invested. It is calculated by dividing your net income by your total costs and multiplying by 100 to get a percentage.
  82. RSS (Real Simple Syndication) – A regularly updated list of published online information from a website, also called a “feed”. By subscribing to a blog’s RSS feed, you can get regular delivery of their posts via a “feed reader” without having to visit the site itself.
  83. Sales page – A web page that is set up just for the purpose of selling a product.
  84. Search Engine Optimization (SEO) – The process of setting up a website and each page in a site in a way that makes it most likely to get found and ranked by search engines. This mainly involves choosing good keywords and placing them in the correct tags and locations on each page.
  85. Social Media – Online sites where people network, share information and socialize. This includes places like Facebook, Twitter, LinkedIn and Tumblr.
  86. Social Media Management – Methods for managing all of your different social media sites and the content you publish on them. There are both software tools and companies that provide ways to manage your social media interactions and marketing.
  87. Spam – The junk mail of the internet, spam refers to unwanted or unsolicited email that is often sent in bulk to advertise products or services.
  88. Squeeze Page – A web page that is set up specifically to gather email information and subscribers. They usually offer some type of free giveaway in order to “squeeze” the information from the visitor.
  89. Target Market – The specific group of people to whom you are selling your products and services. A target market should be clearly defined according to demographics, needs, preferences, interests, and other relevant characteristics.
  90. Text Link – A link that only consist of words that you can click on to take you to another web page.
  91. Tracking Method – The method used to track visitors, clicks, sales, leads or other information about activity on your site or about marketing campaigns you are conducting.
  92. Traffic – The number of visitors to your web page or site.
  93. Tumblr – A popular free blogging platform that allows you to set up a free blog, post text and images, and share both your posts and those of others. It is one of the bigger social networking sites.
  94. Twitter – A social networking site in which people post very short updates and links, no more than 140 characters long.
  95. URL – Your URL (uniform resource locator) is the full address of a web page, including all extensions beyond the .com, .net, .org, .gov, etc.
  96. Viral Marketing – A marketing method which involves creating interesting content and encouraging others to share it across the web. When a piece of content “goes viral” it can appear in thousands and thousands of places throughout the internet.
  97. Visitors – The number of people who arrive at a web page. These can either be repeat visitors or unique visitors (those who have come there for the first time)
  98. Web Design – The art of designing the look and feel of web sites.
  99. Website – The full collection of all of the pages on your domain, whether it is a blog or other platform.
  100. WordPress – One of the most popular blog software programs. Many people create individual WordPress blogs as their main website and business.

E-Books for Profits – Recommended Resources

Recommended Reading

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